Bucknell Magazine

Advertising Guidelines 2010-11

Effective July 2010

Advertising Content

  1. United States Post Office regulations require that all advertisers in Bucknell Magazine be affiliated in some way with the University. All advertisers must be organized divisions, groups or clubs that are recognized by Bucknell University.
  2. Due to postal regulations, all advertisements must contain non-commercial material, and no third-parties can benefit monetarily from advertisements in the magazine (e.g., the magazine would not be able to accept an ad that would benefit DirecTV, even if Bucknell also were benefitting).
  3. Due to postal regulations, Bucknell Magazine is unable to accept ads for Bucknell-related products sold by outside organizations or for items manufactured or marketed by individual alumni.
  4. Due to postal regulations, Bucknell Magazine is unable to mention specific products or services of a business by name in advertisements. This restriction extends to travel agencies that are cosponsoring alumni trips.
  5. All advertisements are accepted at the discretion of the editor of Bucknell Magazine.

Deadlines

Fall 2011
Ad Space Reservations Due to Editor: May 27, 2011
Final Copy/Photos Due to Communications: June 10, 2011
Proofing Process (Communications): June 13-24, 2011
Designs Due to Advertisers: July 1, 2011
Proofing Process (Advertisers): July 4-15, 2011
Final Approval from Advertisers: July 18, 2011
Ads completed: July 19, 2011
Issue Mails: October 13, 2011

Winter 2012
Ad Space Reservations Due to Editor: August 26, 2011
Final Copy/Photos Due to Communications: September 9, 2011
Proofing Process (Communications): September 12-23, 2011
Designs Due to Advertisers: October 7, 2011
Proofing Process (Advertisers): October 7-14, 2011
Final Approval from Advertisers: October 17, 2011
Ads completed: October 18, 2011
Issue Mails: January 12, 2012

Spring 2012
Ad Space Reservations Due to Editor: November 25, 2011
Final Copy/Photos Due to Communications: December 8, 2011
Proofing Process (Communications): December 9-21, 2011
Designs Due to Advertisers: January 9, 2012
Proofing Process (Advertisers): January 10-13, 2012
Final Approval from Advertisers: January 18, 2012
Ads completed: January 20, 2012
Issue Mails: April 12, 2012

Summer 2012
Ad Space Reservations Due to Editor: March 2, 2012
Final Copy/Photos Due to Communications: March 16, 2012
Proofing Process (Communications): March 15-30, 2012
Designs Due to Advertisers: April 6, 2012
Proofing Process (Advertisers): April 9-20, 2012
Final Approval from Advertisers: April 22, 2012
Ads completed: April 23, 2012
Issue Mails: July 14, 2012

Advertising Requests

  1. All advertising requests must be in writing. Bucknell Magazine does not accept oral requests. Advertisers who know their plans for the fiscal year (July 1–June 30) may place a written request to advertise that covers a full fiscal year (four issues of the magazine).
  2. The magazine will give a total of four advertising pages to University departments, and the Office of Development and Alumni Relations has a priority on that space. Any requests for ad space exceeding four pages will be filled only if there is room in the issue.
  3. The magazine will allow reservations of ad space up to one month in advance of the ad copy being due, but no less.
  4. Advertisers have two options for producing ads: 1) Work with the Division of Communications to develop the ad, or 2) Engage an outside agency to produce the ad for publication. If option (1) is chosen and original photography is required, please coordinate with Communications. If option (2) is chosen, the final ad must be completed and approved by the editor on the date that final copy and photos are due. In both options, the advertiser is responsible for any outside photography fees.