Wendy Barth, Senior Vice President of Global Marketing of Rich Products Corporation

As Senior Vice President of Global Marketing for Rich Products Corporation, Wendy Barth is responsible for the marketing strategies and initiatives to drive the growth of this $3 billion corporation that sells into over 100 countries around the world. Barth leads a global team of marketers in areas such as strategic planning, portfolio management, social marketing strategy as well as the professional development of Rich's marketing talent globally, ensuring that Rich's marketing teams around the world have the skills, experience and capabilities to drive our business results.

Barth started her marketing career at General Mills in 1980 in consumer package goods brand management. In 1989, Barth became the National Director of Food Service at 7-Eleven Corporation, where she organized independent bakeries, commissaries and combined daily distribution operators to service the 5,000 7-Eleven stores in the U.S. with fresh product on a daily basis. She was promoted to Vice President of Marketing for 7-Eleven in 1996.

In 1998, Barth joined the Ahold Supermarket Group as a Vice President of Marketing for Tops Supermarkets and then was promoted to the position of Vice President, Ahold USA, Customer Relationship Marketing spanning Ahold's five U.S. grocery banners.

In 2001, Barth joined Rich Products Corporation as Vice President of the Bakery Strategic Business Unit. She was promoted to Senior Vice President of US/Canada Marketing in 2004 and moved to become the SVP, Marketing and R&D role for the Rich's International Business Group in 2007.

Barth serves on the Board of Trustees for Child & Family Services of Western New York, where she chairs the Strategic Planning Committee. She has also served as a member of the Board of Trustees for the Buffalo Philharmonic Orchestra, the Board of Directors of the National Association of College and University Food Service (NACUFS) and the chair of the Women's Foodservice Forum Emerging Leader Programming Committee,

Barth earned a Bachelor of Science in Business Administration from Bucknell University and a Masters in Business Administration from the University of Michigan.

Kenneth Freeman Class of '72, Chair, Bucknell Board of Trustees

Kenneth W. Freeman is the Allen Questrom Professor and Dean of the School of Management at Boston University. His prior leadership experiences included serving as a Managing Director of Kohlberg Kravis Roberts & Co. (KKR), where he remains a Senior Advisor. His responsibilities at KKR included serving as CEO of several owned corporations. Ken was previously the Chairman and Chief Executive Officer of Quest Diagnostics Incorporated, the leading provider of medical diagnostic testing services. Under Ken's leadership, Quest Diagnostics provided the third highest five-year shareholder returns among the Fortune 500 (1999-2003) and in 2004 was named to the Business Week 50. Ken began his career at Corning Incorporated in 1972, progressing through its financial function before leading several business turnarounds. An outspoken proponent of the need to improve quality throughout the healthcare industry, Ken introduced Six Sigma at Quest Diagnostics, became a Black Belt, and led defect reduction projects at the company. His thoughts on CEO succession planning, driving profitable growth, the importance of culture and values, and executing turnarounds have been featured in the Harvard Business Review and Strategy + Business, in addresses to business and academic leaders, and in college classrooms. Ken received a Bachelor of Science in Business Administration, summa cum laude, Phi Beta Kappa, from Bucknell University in 1972, and an M.B.A. with Distinction from the Harvard Business School in 1976. He is Chairman of the Board of Trustees of Bucknell University, and an Executive in Residence at the Columbia Business School.

Gary A. Sojka, President of Bucknell University 1984-1995

Gary A. Sojka began his career as Research Associate at I. U. and worked through the ranks of Assistant, Associate and full Professor. Soon after, he became the Chairman of Biology at I.U. in Bloomingtom and went on to become the Dean of Arts and Sciences. In 1984 he became the President of Bucknell University until 1995 and then was the President of the Pennsylvania Association of Colleges and Universities. Currently, Gary Sojka works on issues related to the domestication of Plants and Animals and teaches courses in general biology. His principal training is in genetics, microbiology and cellular biochemistry. He has taught courses in all those areas either here or at Indiana. He holds honorary doctorates from Lycoming Collete (Doctor of Laws) and Purdue University (Doctor of Science) and is the recipient of the "Sheep Skin Award for Service to Higher Education" from the PACU. He also received the Adam Smith Award from Economics Pennsylvania. At Bucknell he has been the recipient of a number of awards, among them are the ECAC award, the Lavender Heart Award, the Gary Sojka Award, a special award from the Black Alumni Association and honorary membership in the Bucknell Chapter of Phi Beta Kappa. Gary Sojka received his BA from Coe College, his MS from Purdue University, his PhD from Purdue University, and attended Lycoming College Doctor of Laws (honorary) and Purdue University Doctor of Science (honorary).

Ed Wise, Chairman and Chief Executive Officer, The CDM Group

Ed joined CDM as copywriter in 1984, its founding year. He became EVP, Creative Director in 1992, and was appointed President and CEO in December 2001. In January of 2007, Ed was named Chairman and CEO of the newly formed CDM Group. The CDM Group is a holding company that consists of nine operating companies in five core verticals of the healthcare communications field.

The CDM Group is the largest healthcare agency in the US. While headquartered in New York, The CDM Group handles more than 50% of its business on a global basis.

Under Ed's management, the agency group has averaged 10% growth over the past 14 years. Since becoming President and CEO, Ed increased revenue from $32MM to $298MM, and employees from 150 to 1,200. Ed expanded the client base from a single client in 1997 that contributed 95% of revenue, to a broadly diversified client list include most of the leading pharma and biotech companies, including Amgen, Pfizer, Bayer, Genentech, Novartis, Novo Nordisk, Abbott and Celgene, among many others. Part of that progress has been made through a much-envied business development process and team that has a win rate of over 80%, having conducted more than 100 pitches and netted more than $51MM in new revenue -- all in 2010. Additonally, each of the nine operating companies that make up The CDM Group have been built entirely organically, without a single acquisition. This has made it possible for Ed to create a highly entrepreneurial environment and a rich talent pool of over 26 mangaging partners, with three to six of the partners responsible and rewarded for the success of the individual business units. This unique organizational approach has been detailed in Uncommon Service, a new book by Frances Frei and Anne Morriss, published by Harvard Business Review Press.

Under Ed's guidance, the agency has been in a steady state of reinvention over the past fifteen years. Recently Ed and his management team have driven the strategic expansion of integrated services throughout the agency. Key among these is the infusion of digital expertise throughout the organization. With brand ideas at the center, multi-channel solutions have become core to everything done at The CDM Group agencies. This approach has been expanded globally. In 2009 Ed initiated The CDM Group's global expansion. Today there are CDM owned and operated multichannel agencies in top 5 Europe, Canada and Brazil, making the CDM WorldAgency unique among healthcare shops in its breadth and depth.

Key to the growth and continued relevance of the agency and its leadership position is the emphasis on the personal growth of every employee. Ed has driven a learning culture at the agency, establishing SSCGUniversity, named after the companies core values of Substance, Style, Conviction & Grace. An average of two courses are taught per day in at least one office of The CDM Group around the globe.


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