Consistent typography is an important component of a graphic identity program. The characteristics of a certain typeface help set an institution’s communications apart from others.
Two typefaces or fonts are used with Bucknell’s identity program. The serif typeface chosen is Minion. Minion is similar to the classical typefaces of the late Renaissance period. It is a font that is easy to read yet aesthetically pleasing. Minion is used on all university stationery items.
The sans serif typeface chosen for Bucknell’s graphic look is Helvetica Neue. Helvetica Neue is used widely and provides copy that is clear and legible for readers.
Script fonts may be used sparingly as a graphic element in a publication. Use of script fonts should be limited and is not recommended for text.
For internal communications, such as memos and letters that are printed on a laser printer, Times or Times New Roman may be substituted for the Minion typeface, and Arial may be used in place of Helvetica Neue. All professionally printed jobs must use Minion and/or Helvetica Neue.
Times or Times New Roman
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