Our primary colors are Bucknell Orange and Bucknell Blue. Our secondary color palette is made up of bright accents and neutral grays. We suggest using a tone-on-tone treatment for visual layering and depth.

Primary

Bucknell Orange
Bucknell Orange
PANTONE 158 C
C0 M62 Y95 K0
R232 G119 B34
HEX E87722

Bucknell Blue
Bucknell Blue
PANTONE 2955 C
C100 M48 Y12 K58
R0 G56 B101
HEX 003865

Paper White
Paper White
C0 M0 Y0 K0
R255 G255 B255
HEX FFFFFF

Secondary

Use these bright accents to break up headlines and establish hierarchy.

PANTONE 137 C
PANTONE 137 C
C0 M41 Y100 K0
R255 G163 B0
HEX FFA300

PANTONE 640 C
PANTONE 640 C
C100 M10 Y3 K16
R0 G130 B186
HEX 0082BA

PANTONE 305 C
PANTONE 305 C
C54 M0 Y6 K0
R89 G203 B232
HEX 59CBE8

PANTONE COOL GRAY 1 C
PANTONE COOL GRAY 1 C
C4 M2 Y4 K8
R217 G217 B214
HEX D9D9D6

PANTONE COOL GRAY 6 C
PANTONE COOL GRAY 6 C
C16 M11 Y11 K27
R167 G168 B170
HEX A7A8AA

Black
BLACK
C0 M0 Y0 K100
R0 G0 B0
HEX 000000

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