Typography Overview

Our typefaces are listed below, along with alternative open-source fonts for web and desktop use.
If an alternative font won't work for your project, contact the Division of Communications at
communications@bucknell.edu for access to the standard typefaces.


Trade Gothic Condensed

A clean, timeless typeface that can feel both modern and sophisticated. The condensed versions have an editorial feel to them and pair well with Roman serif typefaces.

For the Bucknell brand, this typeface should always be used in all-caps.

Trade Gothic Condensed

Utopia

A very versatile serif typeface influenced by classic 18th-century transitional type, but with more modern characteristics. Great for subheads and headlines, and can be used sparingly for body copy.

Utopia

Freight Sans

A friendly, approachable and highly legible typeface that is particularly great for setting body copy.

Freight Sans


Alternative System Fonts

The alternative fonts listed here are freely available on all computers.

Arial is the acceptable PC substitute for Trade Gothic

Arial

Georgia is the acceptable PC substitute for Utopia

Georgia

Arial is the acceptable PC substitute for Freight Sans

Arial


Alternative Open-Source Fonts For Web and Desktop

Oswald is the acceptable PC substitute for Trade Gothic

Oswald

Libre Baskerville is the acceptable PC substitute for Utopia

Libre Baskerville

Open Sans is the acceptable PC substitute for Freight Sans Pro

Open Sans

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