Internship Title: Digital PR Intern
Employer and location: Brigade Marketing in New York City
Describe your duties:
As the Digital PR Intern I assisted managers in the development and execution of online promotions for marketing campaigns, participated in brainstorming meetings, worked with staff to organize promotions and contests, compiled breaking online news daily, formed press releases, compiled reports for presentation to film studio executives, researched and created target site lists, and managed the editorial database. Essentially, a little bit of everything!
What did you enjoy most about your internship?
I don't think I can pick just one! First, I loved the people that I worked with. To work with such a creative, motivated, and helpful group of people allowed me to learn on the job quickly and be inspired to pitch my own ideas. Second, I had a blast writing pitches to major film executives for movies and TV shows. It was even better when I saw many of my pitched ideas come to fruition over the few months of working at Brigade. Finally, I really enjoyed being given an increased amount of responsibility as the internship progressed and seeing many of the projects evolve from start to finish.
What did you enjoy least about your internship? What was the most difficult aspect of the internship?
Sometimes I'd have to do typical intern duties like coffee runs, changing printer cartridges, or shipping prizing. While this isn't the most fun part of the internship, it was definitely the minority of the time, and when you are getting coffee for writers from The New York Times and Vogue, it really isn't so bad. I'd say the most difficult aspect of the internship was the learning curve. There is a lot of lingo that is specific to not only marketing but working with Hollywood/the film and TV industry. Learning the lingo, understanding the databases, and forming proper press releases all were great challenges throughout the summer.
How did your experience at Bucknell prepare you for your internship? How did your internship prepare you for a career?
Bucknell was absolutely integral in preparing me for my internship. Without the use of my organization skills, attention to detail, and ability to think outside of the box, which are all skills I've learned here, I would not have been as successful at my internship. At Bucknell, I've learned to be an advocate for my own success, learned the power of working hard, and the ability to think on my feet which were all essential parts of my internship.
As far as preparing me for my career, I am potentially looking for a job in the marketing field, so being a digital PR intern gave me a great base of knowledge that I can bring with me as I venture into the world of marketing. If I do not choose to go into marketing, the creativity and drive I was able to foster with the help of the Brigade Marketing staff will help me excel in almost any career.
What recommendations do you have for other students considering doing an internship?
I would say to start the search early, especially if you are going abroad. I cast a very wide net starting in December and didn't receive my internship until mid-May. So, meet with the CDC to clean up your resume, start the search early, and don't be discouraged if you don't hear back for awhile, the perfect internship is out there waiting for you!
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