Because the Bucknell word mark is the primary identifying logo for the University, the use of individual logos for University departments and programs is strictly limited. Anyone wishing to develop a new logo must receive approval from the Office of Communications. Contact the Office of the Vice President for Communications. [see "Logo Options" for more information.]

The Importance of Consistent Messaging

Visual identity consists of a number of design elements and includes logo development, typography, colors, images, and graphic elements. The University is made up of a wide variety of diverse programs and departments with specific goals and objectives that collectively shape one of Bucknell's greatest strengths; programmatic and academic diversity and breadth. Each area, however, is an integral part of a singular institution and must contribute to the overall visual identity if the University is to convey effectively its broad offerings.


Departments and Programs

Given this objective, only graphic images, logos, and word marks approved by the University Management Group (UMG), upon the recommendation of the Office of Communications, are to be used to represent Bucknell University or its academic and administrative programs and departments. The development and use of individual graphic identities and logos for University departments and programs is not allowed. The only exceptions are the following named entities: the Stadler Center for Poetry, the Samek Art Gallery and the Weis Center for the Performing Arts.

Letterhead, envelopes and business cards for all departments and programs must conform to approved University stationery designs, and will not include any logo or individual graphic identity beyond the individual department or program name.

For use in other single use publications such as programs, posters, advertisements or departmental forms, academic and administrative programs and departments may include their name beside the Bucknell word mark in accordance with the design guidelines prescribed herein.

Student Organizations

Use of any approved University graphic image, logo, or wordmark by student organizations is limited to those organizations that are recognized by Bucknell Student Government (BSG) and, for purposes of this policy will be considered "official student organizations." If an official student organization wishes to use any approved University graphic identity, then current University policy governing logo and identity design will apply. Student organizations may not use the Bucknell word mark, seal or athletic logos without permission, but may use the words "Bucknell University" in accordance with the design guidelines prescribed herein. Final designs must be approved by the Office of Communications or its designee.

All approved University graphic identities are registered trademarks, and their use, other than those stated herein, are strictly forbidden.


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