We focus on creating communications that serve the needs of prospective students and their families, developing content for the most visited University webpages and supporting the marketing of institutional activities.

In our admissions work, we collaborate with the Office of Admissions, consultants and faculty and staff members across the University to research audience interests and perceptions, pursue story leads and develop and disseminate effective recruitment communications across multiple media platforms.

In our work on website content or program marketing, we partner with the relevant department or program to develop fresh, compelling and accurate materials and content.

We are involved in:

  • Creating and managing top-level web content, including home page featured content
  • Writing feature news stories (sample 1; sample 2)
  • Developing admissions videos
  • Supporting the Admissions web area
  • Generating stories about faculty and student work
  • Producing admissions print publications, such as recruitment brochures, visitors materials and travel pieces
  • Advising and supporting academic and administrative departments in their Admissions marketing efforts
  • Providing University marketing and writing support for significant internal initiatives
  • Coordinating Bucknell's college guide presence
  • Editing and writing text for academic and administrative departmental webpages


For top-level web content:

Heather Johns, interim director of content strategy
Office: 570.577.3884

For faculty stories and admissions communications:

Christina Masciere Wallace, associate director for communications
Office: 570.577.3603


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