Educational Background

  • Ph.D., Penn State University
  • B.S.B.A., M.S., Bucknell University

Teaching Interests

  • MGMT380-Principles of Marketing
  • MGMT384-Consumer  Behavior
  • MGMT386-Special Topics in Marketing-Sport, Marketing, and Society
  • FOUN095-In Pursuit of Happiness
  • MGMT389-Marketing Management
  • MGMT386-Special/ Topics in Marketing-Marketing, Creativity, and Design
  • MIDE300-Markets, Innovation, and Design

Research Interests

  • Consumption and the sociohistorically embedded, embodied self.
  • History of intellectual thought in Marketing.
  • Consumption, design, and innovation.
  • Understanding financial investing as a consumption phenomenon

Selected Publications

PAPERS UNDER REVIEW / WORKING PAPERS

"What it Means to Share in the Context of Facebook," working paper.

"Teleinvestmentevangelists: Celebrity, Ritual, and Religion and the Quest to "Beat the Market" (with Mary Keller and Elton G. McGoun), under review at Culture, Markets, and Consumption.

"The Hidden Injuries of Class-Based Consumption Styles," working paper.

"If Money Can't Buy Us Happiness...  Exploring the Connections Between Materialism and Intellectual Marketing Thought," working paper.

"A Body of Knowledge: Conceptualizing and Eliciting Consumers' Tacit Relationships with Consumption Objects," working paper.

PUBLICATIONS

Allen, Douglas E., Richard A. Allen, and Elton G. McGoun (2012), "Bull Markets and Bull Sessions," Culture and Organization, 18, 15-31.

Allen, Douglas E. and Steven B. Shooter, (2011), "BIG: Uniting the University Innovation Ecosystem," Proceedings of the 118th Annual Conference of the American Society of Engineering Education ASEE Vancouver, BC.

Shrivastava,Paul,  Douglas E .Allen & Tammy Bunn Hiller (2008), "Designing Undergraduate Education on 'Managing for Sustainability'," in Innovative Approaches to Sustainability, eds. Charles Wankel and James A. F. Stoner, New York,: Palgrave Macmillan.

Frankfurter, George M., Elton G. McGoun, and Douglas E.AIIen (2004), "The Prescriptive Turn in Behavioral Finance," Journal of Socio-Economics, 33, 449-468.

McGoun, Elton G., MarkS. Bettner, and Douglas E. Allen (2003), "Walt's Street and Wall Street: Theming, Theater, and Experience in Finance," Critical Perspectives on Accounting,14, 647-661.

Allen, Douglas E. (lead article, March 2002), "Toward a Theory of Consumer Choice as Sociohistorically Shaped Practical Experience: The Fits-Like-a-Glove (FLAG) Framework," Journal of Consumer Research, 28 (March), 515-532.

Show All

NON-REFEREED PUBLICATION

McGoun, Elton G. and Douglas E. Allen (2000), "Conspicuous Investment," Insights, 1 (Spring), 1-4.

PRESENTATIONS

"Beating the Market," paper presented at Critical Finance Studies Conference, Stockholm, August 2008.

"Bull Markets and Bull Sessions," paper presented at the Alternative Perspectives on Finance conference (August 2005).

McGoun, Elton G., MarkS. Bettner, and Douglas E. Allen, "Walt's Street and Wall Street: Theming, Theater, and Experience in Finance," Conference for Critical Perspectives On Accounting, New York, Spring 2002

Allen, Douglas E., "The Future Scope of Behavioral Finance," paper presented at the Trenta Conference on the Future of Finance Research, Trenta, June 2001.

Allen, Douglas E., "lntrepretivism: How to Get Started and What New Things Can Be Done in Behavioral Finance Research," paper presented at the conference of the Financial Management Association, Seattle, October 2000.

Allen, Douglas E. and Elton G. McGoun, "Hedonic Investment," paper presented at the conference of the Academy of Financial Services, Seattle, October 2000.

Allen, Douglas E. and Timothy W. Sweeney, "Bull Markets and Bodyslams: Professional Wrestling as a Metaphor for Understanding Investing as Drama, Sport, and Ritual," paper presented at Alternative Perspectives in Finance conference, Dundee, Scotland, July 2000.

Allen, Douglas E. and Kathryn Camille Vlah, "A Body of Knowledge: Conceptualizing and Eliciting Consumers' Tacit Relationships with Consumption Objects," paper presented at the conference of the Association for Consumer Research, Columbus, OH, October 1999.

Allen, Douglas E. and Elton G. McGoun, "Rendering Reasonable the Apparently Irrational: Personal Investing as Symbolic Consumption," paper presented at the conference of the Association for Consumer Research, Columbus, OH, October 1999.

Allen, Douglas E., George W. Kester, and Elton G. McGoun, "Keeping the Con in Financial Economics," paper presented at Alternative Perspectives in Finance conference, Quebec City, Quebec, July 1996.

Allen, Douglas E. and Paul F. Anderson, "Health That Mocks the Doctor's Rules--Problems of Implementing the Marketing Concept in the Social Marketing of Preventive Health Care," paper presented at the American Marketing Association's Winter Conference, Hilton Head, SC, March 1996.

Allen, Douglas E. and Jerry C. Olson, "Building Bonds Between the Brand and the Customer by Creating and Managing Brand Personality," paper presented at the Marketing Science Institute Conference, Tucson, AZ, March 1995.

Allen, Douglas E. and Paul F. Anderson, "Life in Two-year Business Schools:  An Ethnographic Investigation Into Student Choice of Post-Secondary Education," paper presented at the conference of the Association for Consumer Research, Boston, MA, October 1994.

Allen, Douglas E. and Jerry C. Olson, "Conceptualizing and Creating Brand Personality:  A Narrative Theory Approach," paper presented at the conference of the Association for Consumer Research, Boston, MA, October 1994.

Allen, Douglas E., Rik Pieters, and Hans Baumgartner, "Consumer Goal Structures and the Effects of Goals and Goal Structures on Involvement and Behavioral Intentions," paper presented at the conference of the Association for Consumer Research, Boston, MA, October 1994.

Allen, Douglas E. and Paul F. Anderson, "Consumption and Social Stratification:  Bourdieu's Distinction," paper presented at the conference of the Association for Consumer Research, Nashville, TN, October 1993

Allen, Douglas E., "An Alternative Approach for Social Class in Marketing:  A Class Conflict Perspective," paper presented at the Haring Symposium, 1993.

Allen, Douglas E., Rik Pieters, and Hans Baumgartner (2001), "A Means-End Conceptualization Of Goal-Directed Consumer Behavior," in Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy, eds. Thomas J. Reynolds and Jerry C. Olson, Mawah, NJ: Erlbaum Publishers, 413-434.

Allen, Douglas E. and Elton G. McGoun (2000) "Hedonic Investment," Financial Services Review, 9, 389-403.

Allen, Douglas E., Elton G. McGoun, and George W. Kester (2000), "A Sociological Explanation of Financial Market Growth," International Review of Financial Analysis, 9, 421-432.

Allen, Douglas E. and Daniel Padgett (1997), "Communicating Experiences: A Narrative Approach to Creating Service Brand Image," Journal of Advertising, 26 (Winter), 48-61.

Pieters, Rik, Hans Baumgartner, and Douglas E. Allen (1995), "A Means-End Chain Approach to Consumer Goal Structures," The International Journal of Research in Marketing, 12 (December), 227-244.

Allen, Douglas E. and Paul F. Anderson (1994), "Consumption and Social Stratification:  Bourdieu's Distinction," in Advances in Consumer Research, eds. Chris T. Allen and Deborah Roedder John, Vol. XXI, Provo, UT:  Association for Consumer Research, 70-73.

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