Educational Background

  • Ph.D., Columbia University
  • M.B.A., Seton Hall University
  • M.A., Seton Hall University
  • B.A., Seton Hall University

Teaching Interests

  • Business history and marketing

Scholarly Interest

  • I am a business historian with strong interests in stock market history; history of marketing, especially financial marketing; business ethics; and women on Wall Street.  I am passionate about U.S. and global business history, and I am especially focused on 20th century history.

Selected Publications


Traflet, Janice.  '"Never  Bought, Always Sold':  Salesmanship, the Small Investor, and the Early Postwar Surge in Mutual Fund Participation," Essays in Economic and Business History, Volume 27, 2009, pages 5-14.

Traflet, Janice and Elton McGoun, "Has Elvis Left the Building?  The Rise and Fall of Celebrity Fund Managers."  Journal of Cultural Economy, Volume I, No.2, July 2008, pages 199-215.

McGoun, Elton, Janice Traflet, and Ulrika Sjodin, "Crash:  Porsches and Portfolios at the End of the Road," Accountancy, Business, and the Public Interest.   Volume 7, No.2, 2008, pages 67-88.

Traflet, Janice.  "Gendered Dollars:  Pin Money, Mad Money, and a Woman's Proper Place." Essays in Economic and Business History, Volume 26,2008, pages 189-202.

Traflet, Janice and M.P. Coyne.  "Ending a NYSE Tradition:  The 1975 Unraveling of Brokers' Fixed Commissions and Its Impact on Financial Advertising," Essays in Economic and Business History, Volume 25, 2007, pages 131-141.

Coyne, M.P., and Janice Traflet.  "Ethical Issues Related to the Mass Marketing of Securities," Journal of Business Ethics, 2008, Volume 78, pages 193-198.

Traflet, Janice.  "Lessons in Crisis Mismanagement from the 1929 Crash," Essays in Economic and Business History, ed. David Whitten, Volume 24, 2006, pages 89-101.

Traflet, Janice.  "Spreading the Ideal of Mass Shareownership:  Public Relations and the NYSE." Essays in Economic and Business History, ed. David Whitten, Volume 22, 2004, pages 257-273. Winner, James Soltow Prize for best paper by a newly minted Ph.D.

Traflet, Janice. "Remembering 1929." Proteus: A Journal of Ideas. Fall 2002.


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