"Anyone who thinks there is a difference between education and entertainment doesn’t know much about either one." Marshall McLuhan

William H. Dunkak Chair in Finance

After putting a biology degree to good use serving the national defense as a naval officer selling candy bars in the swamps of South Carolina and organizing bowling tournaments in the Aleutian Islands, I wound up in Anchorage, Alaska answering complaint letters at a credit union. Six years later I was the chief financial officer. Following a failed job search in Hawaii, I decided to attend Indiana University for a Ph.D. in international finance, imagining myself stepping out of the pages of GQ into the finest hotels and restaurants in the financial capitals of the world. Instead, I live across the road from a cornfield and drive a pick-up. Go figure.

Bucknell is not only a great university, but if Hollywood were producing College: The Movie, this is what the set would look like. Who wouldn’t want to play a role?

No one can really leave home in the morning and no one can really leave work in the evening. We bring the same values and the same behavior to all of our activities. The society and culture that publishes the Wall Street Journal also produces SpongeBob Squarepants. The people who trade S&P 500 Index Options hang out at Coyote Ugly. More must be driving financial markets than just finance.

Educational Background

  • Ph.D., Indiana University
  • M.B.A., University of Alaska, Anchorage
  • B.S., Illinois Institute of Technology

Teaching Interests

  • Finance and international business

Scholarly Interests

  • Philosophy, history and culture of finance

Courses Taught

  • Managerial  Finance/Corporate Finance
  • International Finance
  • Managing Financial  Institutions
  • Investment Analysis
  • Fundamentals of Accounting and Financial  Management I
  • Managerial Economics
  • Environment of International Business, International Business Management, Images of International Business
  • American  Highways
  • Managerial Statistics

Selected Publications

JOURNAL ARTICLES

McGoun, Elton G., and Jason Makansi, “Markets, Metaphors, and Mania,” Journal of Sustainable Finance and Investment, Volume 3, Number 4, (2013), pages 303-313.

Frandsen, Ann-Christine, Tammy Hiller, Janice Traflet, and Elton G. McGoun, “From Money Storage to Money Store: Openness and Transparency in Bank Architecture, Business History, Volume 55, Number 5, (July, 2013), pages 695-720.

Allen, Douglas E., Richard S. Allen, and Elton G. McGoun, “Bull Markets and Bull Sessions,” Culture and Organisation, Volume 18, Number 1, (2012), pages 15-31.

Frandsen, Ann-Christine, and Elton G. McGoun, "The Architecture of Banking in Ancient Mesopotamia," Tamara, (forthcoming).

Sjodin, Ulrika, Elton G. McGoun, and Thomas Bay, "Turning Financial Markets Inside Out: How Insider Trading Regulation Really Works," International Journal of Critical Accounting,  (forthcoming).

Allen, Douglas E., Richard S. Allen, and Elton G. McGoun, "Bull Markets and Bull Sessions," Culture and Organisation, Volume 18, Number  I, (20 12), pages 15-31.

Bay, Thomas, Ulrika Sjodin, and Elton G. McGoun, "Gaming the System," International Journal of Critical Accounting,  Volume 3, number 1, (2011), pages 5-17.

Frandsen, Ann-Christine, and Elton G. McGoun, "To Be Human Is To Account," Accounting and the Public Interest, Volume 10, (2010), pages 1-12.

Bettner, Mark S., Ann-Christine Frandsen, and Elton G. McGoun, "Listening to Accounting," Critical Perspectives on Accounting, Volume 21, Issue 4, (2010), pages 294-302.

McGoun, Elton G., "The Inherent Manipulability of Markets," Accountancy, Business, & Public Interest, Volume 7, Number 2, (2008), pages 89-117.

McGoun, Elton G., Janice M. Traflet, and Ulrika Sjodin, "Crash: Porsches and Portfolios at the End of the Road," Accountancy, Business, & Public Interest, Volume 7, Number 2, (2008), pages 67-88.

Traflet, Janice, and Elton McGoun, "Has Elvis Left the Building? The Rise- and Fall(?)- of Celebrity Fund Managers," Journal of Cultural Economy, Volume I, Number2, (July, 2008), pages 199-215.

McGoun, Elton G., "Intrinsic Value in Financial Markets," International Journal of Monetary Economics and Finance, Volume 1, Number I,  (2007), pages 45-56.

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McGoun, Elton G., Mark S.. Bettner, and Michael P. Coyne, "Money  'n' Motion: Born to be Wild," Critical Perspectives on Accounting, (March, 2007), Volume 18, Number 3, pages 343-361.

McGoun, Elton G., Mark S.. Bettner, and Michael P. Coyne, "Pedagogic Metaphors and the Nature of Accounting Signification,"Critical Perspectives  on Accounting, (February, 2007), Volume 18, Number 2, pages 213-230.

McGoun, Elton G., and Piotr Zielonka, "The Platonic Foundations of Finance and the Interpretation of Finance Models," Journal of Behavioral Finance, Volume 7, Number I, (2006), pages 43-57.

Frankfurter, George, Elton G. McGoun, and Douglas E. Allen, "The Prescriptive Turn in Behavioral Finance," Journal of Socio­ Economics, Volume 33, Issue 4, (September, 2004), pages 449-468.

McGoun, Elton G., "Form, Function, and Finance: Architecture and Rational Economics,"  Critical Perspectives on Accounting, Volume 15, Number 8, (November, 2004), pages 1085-1107.

McGoun, Elton G., "Finance Models as Metaphors," International Review of Financial Analysis, Volume 12, (2003), pages 421-433.

McGoun, Elton G., Mark S.. Bettner, and Douglas E. Allen, "Walt's Street and Wall Street: Theming, Theater, and Experience in Finance," Critical Perspectives on Accounting, Volume 14, (2003), pages 647-661.

Frankfurter, George, and Elton G. McGoun, "Resistance is Futile: The Assimilation of Behavioral Finance," Journal of Economic Behavior and Organization, Volume 48, (2002), pages 375-389.

Frankfurter, George, Elton G. McGoun, and Kevin Chiang, "Taking Different Views of Risk Taking,"  Journal of Investing, Volume 10, Number 4, (Winter, 2001), pages 30-40.

Frankfurter, George, and Elton G. McGoun, "Anomalies in Finance: What Are They and What Are They Good For?'' International Review of Financial Analysis, Volume IO, (2001), pages 407-429.

Frankfurter, George,  and Elton G. McGoun, "Signaling and Semiotics; A Search for Meaning,"  Homo Oeconomicus, Volume 17, Number 4 (2001),   pages 347-369.

Allen, Douglas E., and Elton G. McGouil, "Hedonic Investment,"  Financial Services Review, Volume 9, Number 4, (Winter, 2000), pages 389-403.

Frankfurter, George, and Elton G. McGoun, "Market Efficiency and Behavioral Finance: The Nature of the Debate," The Journal of Psychology and Financial Markets, Volume I, Numbers 3 & 4, (2000), pages 161-175.

Allen, Douglas E., Elton G. McGoun, and George W. Kester, "A Sociological Explanation of Financial Market Growth," International Review of Financial Analysis, Volume 9, (2000), pages 421-432.

Frankfurter, George, and Elton G. McGoun, "Thought Contagion and Financial Economics: The Dividend Puzzle as a Case Study," The Journal of Psychology and Financial Markets, Volume l, Number 2, (2000), pages 145-153.

McGoun, Elton G., and Tatjana Skubic, "Beyond  Behavioral Finance," The Journal of Psychology and Financial Markets, Volume I, Number 2, (2000), pages 135-144.

McGoun, Elton G., and Piotr Zielonka, "0 metodologicznym.podlozn modelu CAPM," Bank I Kredyt, Rok XXXI, (Kwiecien, 2000), pages 55-61.

McGoun, Elton G., and Douglas E. Allen, "Conspicuous  Investment," Insights, Volume I, Number 3, (Spring, 2000), pages I, 3-4.

McGoun, Elton G., and Piotr Zielonka, "Czy finanse moga bye hiperrealne?" Nasz Rynek Kapitalowy. (December, 1999), pages 39-43.

Frankfurter, George M., and Elton G. McGoun, "Ideology  and the Theory of Financial Economics," Journal of Economic Behavior and Organization, Volume 39, (1999), pages 159-177.

Robinson, Chris, and Elton G. McGoun, "The Sociology of Personal Finance," Financial Services Review, Volume 7, Number 3, (1998),pages 161-173.

McGoun, Elton G., "Dividends  and Society," Slovene Economic Review, Volume 49, Number 4, (August, 1998), pages 341-353. Frankfurter, George M., Robert Haugen, Elton G. McGoun, Dan Salandro, and Herb Phillips, "Pushing the Epsilon to the Abyss," International  Review of Financial Analysis, Volume 6, Number 2, (1997), pages 133-177.

McGoun, Elton G. "Moda  in Finance" (Slovene translation of"Fashion and Finance") Kolaps, (November, 1997), pages 38-43.

McGoun, Elton G., "Ex Ungue Leonem," International  Review of Financial Analysis, Volume 6, Number 1(1997), pages 1-12.

McGoun, Elton G., "Hyperreal  Finance," Critical Perspectives on Accounting, Volume 8, (1997), pages 97-122.

McGoun, Elton G., "Fashion and Finance," International  Review of Financial Analysis, Volume 5, Number 1, (1996),  pages 65-78.

Frankfurter, George M., and Elton G. McGoun, "But It Looked So Good on My Vita," Journal of Financial Education, Volume 22, (Spring, 1 996), pages 14-25.

McGoun, Elton G., "Machomatics  in Egonomics," International Review of Financial Analysis, Volume 4, Number 2/3, (1995), pages 185-199.

McGoun, Elton G., "The History of Risk 'Measurement',"  Critical Perspectives on Accounting, Volume 6, (1995), pages 51 1-532. Frankfurter, George M., and Elton G. McGoun, "The Event Study: Is It Either?" The Journal of Investing, Volume 4, Number 2, (Summer, 1995), pages 8-16.

Frankfurter, George M., Willard Carleton, Myron Gordon, James Horrigan, Elton McGoun, George Philippatos, and Chris Robinson, "The Methodology of Finance: A Round Table Discussion," International Review of Financial Analysis, Volume 3, Number 3, (I994), pages 173-207.

McGoun, Elton G., and George W. Kester, "A Commentary on Financial Research in the Asia-Pacific  Region," The International Review of Financial Analysis, Volume 3, Number 2, (1994), pages 113-123.

McGoun, Elton G., The New Pythagoreans: Metaphysical Mathematics in Finance," Slovene Economic Review, Volume 45, Number 6, (December, 1994), pages 582-597.

Bettner, Mark S.., Chris Robinson, and Elton G. McGoun, "The Case for Qualitative Research in Finance," The International  Review of Financial Analysis, Volume 3, Number I, (1994), pages 1-18.

Frankkfurter, George M., and Elton G. McGoun, "The Event Study: An Industrial Strength Method," The international Review of Financial Analysis, Volume 2, Number2, (1993), pages 121-141.

McGoun, Elton G., "Bagatelles: A Legend of Finance," The International Review of Financial Analysis, Volume 2, Number 2, (1993), pages 143-145.

McGoun, Elton G., "The CAPM: A Nobel Failure," Critical Perspectives on Accounting, Volume 3, (1992), pages 155-177.

McGoun, Elton G., "On Knowledge of Finance," The International Review of Financial Analysis, Volume 1, Number 3, (1992), pages 161-177.

McGoun, Elton G., and George W. Kester, "Intellectual Imperialism in Financial Research: Will Central and Eastern Europe be Next?"Slovene Economic Review, Volume 43, Number 6, (December, I992).

McGoun, Elton G., and Stephen Willits, "The FASB and Its Critics: Who's Right?" Accounting Enquiries, Volume I, Number I, (August, 1991), pages 121-139.

McGoun, Elton G., "A Reevaluation of Market Efficiency Measurement," Critical Perspectives on Accounting, Volume 1, (I990), pages 263-274.                                                                                                             ·

"The Savings and Loan Industry: Crisis or Opportunity?" George W. Kester and Elton G. McGoun, editors, Industrial Crisis Quarterly, Volume 3, Number 3, (Fall, 1989), pages 235-253.

McGoun, Elton G., 11 lnternational Business Education in a Liberal Arts Environment," Journal a/Teaching in International  Business, (Winter, 1989), pages 63-72.

BOOKS

Frankfurter, George, and Elton G. McGoun, From individualism to the individual: ideology and inquiry in Financial Economics, (Aldershot:  Ashgate Publishing Limited, 2002).

Frankfm1er, George, and Elton G. McGoun, Towards Finance with Meaning: The Methodology of" Finance, (Greenwich, Connecticut: JAI Press, 1996).

Fatmer, Richard N., and Elton G. McGoun, editors, Advances in International Comparative Management- Volume III, (Greenwich, Connecticut: JAJ Press, I 988).

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