- Ph.D. (Cand.) Marketing, Hanken School of Economics
- M.Sc., Warsaw School of Economics
- Marketing management
- Advertising and IMC
- Consumer behavior
- Services marketing
- Social media marketing
- Consumer culture and consumer behavior
- Intersection of technology and marketing
- Individual, social and collective consumer identities
PUBLISHED BOOK CHAPTERS
Materializing the spiritual – investigating the role of marketplace in creating opportunities for the consumption of spiritual experiences; in D. Rinallo, L.Scott, and P. Maclaran (eds.) Spirituality & Consumption, Rutledge 2013, New York, NY.
I, Avatar: Auto-Netnographic Research in Virtual Worlds, with Robert Kozinets; in N. Wood and M. Salomon (eds.) Virtual Social Identity and Consumer Behavior, Society for Consumer Psychology 2009, Armonk, NY.
Mapping Out Digital Materiality: Insights for Consumer Research in in Advances in Consumer Research, 2009, Vol. 36, p. 20-26.
Advancing Netnography – Meeting the Challenges of Virtual Worlds, with Robert Kozinets; in Developments in Marketing Science, Proceedings of the Academy of Marketing Science 2008, Vancouver, Canada.
Presence and emotion in computer game players during 1st person vs. 3rd person playing view: evidence from self-report, eye-tracking, and facial muscle activity data, with Kallinen et al. (2007), in L. Moreno (ed.), Proceedings of the 10th annual international Workshop on Presence, pp.187-190.
Relationship Stages and Consumption Patterns: Variations in Object Attachment and Importance of the Brand, with Maria Sääksjärvi; in Advances in Consumer Research, 2006, Vol. 33 Issue 1.
Consuming the Cyborg: Discourses of active-technology enhanced bodies, with Arundhati Bhattacharyya – Association for Consumer Research Conference, Vancouver, October 2012.
I, Avatar: Auto-Netnographic Research in Virtual Worlds – Advertising and Consumer Psychology Conference, Society for Consumer Psychology (SCP), Philadelphia, April 2008.
Conceptualizing Virtual Consumption – Towards a Social Science of Web 2.0 at The National Science Learning Center, University of York, UK, September 2007.