Educational Background

  • Ph.D., Carnegie Mellon University
  • M.S., Carnegie Mellon University
  • B.S., University at Buffalo, SUNY

Teaching Interests

  • Markets, Innovation, and Design

Courses Taught

  • MGMT380: Principles of Marketing
  • MGMT383: New Product Development
  • MGMT386: Impact! Exploring Innovation Across Disciplines
  • MIDE300: Markets, Innovation, & Design

Selected Publications

PEER-REVIEWED JOURNAL ARTICLES

Dhruvanarayana, P., Orsborn, S. and Liu, F., 2011, "Dynamic Ant Colony Optimization for Globally Optimizing Consumer Preferences," ASME Journal  of Computing  and Information Science in Engineering, submitted.

English, K., Naim, A., Lewis, K., Schmidt, S., Viswanathan, V., Linsey, J., McAdams, D.A., Bishop, B., Campbell, M.I., Pappa, K., Stone, R.B., and Orsborn, S., 2010, "Impacting Designer Creativity Through IT-Enabled  Concept Generation," ASME Journal of Computing  and Information Science in Engineering, 10(3), 031007.

Orsborn, S. and Cagan, J., 2009, "Multi-Agent Shape Grammar Implementation: Automatically Generating Form Concepts According to a Preference Function," ASME Journal of Mechanical Design, 131(12), 121007.

Orsborn, S., Cagan, J. and Boatwright, P., 2009, "Quantifying Aesthetic  Form Preference in a Utility Function," ASME Journal of Mechanical Design, 131(6), 061001.

Orsborn, S., Boatwright, P. and Cagan, J., 2008, "Identifying Product Shape Relationships Using Principal Component  Analysis", Research in Engineering  Design, 18(4), pp. 163-180.

Orsborn, S., Cagan, J. and Boatwright, P., 2008, "A Methodology  for Creating a Statistically Derived  Shape Grammar Composed of Non-obvious Shape Chunks," Research in Engineering  Design, 18(4), pp. 181-196.

Orsborn, S., Cagan, J., Pawlicki, R. and Smith, R., 2006"Creating Cross-over Vehicles: Defining  and Combining  Vehicle Classes Using Shape Grammars," Artificial Intelligence in Engineering  Design, Analysis and Manufacture, 20(3), pp. 217-246.

PEER-REVIEWED CONFERENCE PROCEEDINGS

Osborn, S. and Hutcheson, R., 2011, "Cued Active Learning:  An Initial Study," Proceedings of the 2011 ASME Design Engineering Technical Conferences:  Design Education Conference, August 29-31, Washington, D.C., USA.

Turner, H. and Orsborn, S., 2011, "Capturing Interactions in Design Preferences: A Colorful Study," Proceedings of the 2011 International Conference on Engineering Design, August 15-18, Copenhagen, Denmark.

Pappa, K., Stone, R. and Orsborn, S., 2010, "Exploring  Automated Concept Generator Output Through Principal Component  Analysis," Proceedings of the 2010 ASME Design Engineering Technical Conferences: Design Automation Conference,  August 15-18, Montreal, QC, Canada.

Turner, H., Orsborn, S. and Grantham, K., 2009, "Quantifying Product Color Preference in a Utility Function," Proceedings of 2009  American Society of Engineering Management, October 14-17, Springfield, MO,USA.

Orsborn, S. and Cagan, J., 2008, "Automating Form Concept Generation: Shape Grammar Implementation with Software Agents," Proceedings of the 2008 ASME Design Engineering Technical Conferences: Design Automation Conference, August 3-6, Brooklyn, NY USA.

Show All

Orsborn, S., Cagan, J. and Boatwright, P., 2008, "Automating the Creation  of Shape Grammar  Rules," Proceedings of the 2008  Design Computing  and Cognition Conference, June 23-25, Atlanta, GA.

Orsborn, S., Cagan, J. and Boatwright, P., 2008, "Quantifying Aesthetic  Form Preference in a Utility  Function," ASME Design Engineering Technical Conferences: Design Theory and Methodology  Conference, August 3-6, Brooklyn, NY USA.

Orsborn, S., Cagan, J. and Boatwright, P., 2007, "A New Approach to Vehicle Concept Generation: Statistics-based Method for Creating Innovative Product Forms," Proceedings of the 13th  Annual International Conference on Engineering  Design 2007, August 27-31, Paris, France.

Swamy, S., Orsborn, S., Michalek, J. and Cagan, C.,  2007, "Measurement of headlight form  preference  using achoice based conjoint analysis,"  Proceedings of the 2007 ASME Design Engineering Technical Conferences:  Design Automation Conference, September  4-7, Las Vegas, NV.

Orsborn, S., Cagan, J., Pawlicki, R. and Smith, R., 2006, "Pushing the Limits of Vehicle Design: Utilizing  a Parametric  Shape Grammar  to Explore Cross-Over  Vehicle Concepts," Proceedings of the 2006 ASME Design Engineering Technical Conferences: Design Theory and Methodology  Conference, September  10 13, Philadelphia, PA.

PANEL-REVIEWED CONFERENCE PROCEEDINGS

Orsborn, S. and Boatwright, P., 2011, "Inferring Color Preferences:  A Utility Model Approach," Proceeding of 2011 INFORMS Marketing  Science Conference, June 9- 11, Houston, TX, USA.

Boatwright, P., Orsborn, S. and Cagan, J., 2008, "Quantifying and Maximizing Aesthetic Preference," Proceedings of 2008 University of Texas-Dallas  Marketing Conference, February 21-23, Dallas, TX, USA.

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