Guidelines & Policies
- Social Media Guidelines
These guidelines are intended to help Bucknell University faculty and staff who create and manage social media presences as University representatives, either as individual professionals or on behalf of their academic or administrative departments.
- Editorial Style Guide
A consistent writing style is essential to effective communication. This editorial style guide provides guidelines for writing style, word usage and other editorial issues particular to Bucknell University.
- Graphics Standards
Bucknell’s graphic identity has a significant impact on how the University is perceived by people both within and outside the institution. By conveying a consistent image, Bucknell can build a strong identity with its audiences.
- Standards for Stationery
To achieve a consistent image of the university, all departments and offices will use letterhead, envelopes, business cards, and other related materials shown in this section.
- Policy on Other Logos
Policy regarding use of logos.
- Logo Options
All new requests for logos will follow one of these two formats and are available upon request from the graphics and publications design team, Publications, Print and Mail.
- Athletics Logos
The Bison is the university’s athletic symbol and is used on materials primarily related to athletics.
- Bucknell Brand Colors
Color is a powerful element that helps people recognize an organization. Blue has been one of Bucknell’s identifying colors over the years and is used on all university stationery.
- Bucknell Typography
Consistent typography is an important component of a graphic identity program. The characteristics of a certain typeface help set an institution’s communications apart from others.
- Bucknell Seal
The graphic elements used on Bucknell’s seal signify the light of knowledge and education surmounting the storms of life.
- Bucknell Word Mark
The official Bucknell word mark functions as a readily identifiable symbol of the university and should be used as a signature on all publications intended for on- or off-campus use, including programs, posters, and other similar materials intended for internal use.