October 01, 2005

LEWISBURG, Pa. — The Small Business Development Center (SBDC) at Bucknell University will offer the workshop, "How to be a Q-tip in a Cotton Swab World," Thursday, Oct. 20, from 9 a.m. to noon at the SBDC Education Center, 434 Market St., Lewisburg.

The cost for this seminar is $30 and includes handouts and refreshments. Seating is limited and registration is required: call 570-577-1249, email SBDC@bucknell.edu, or online at http://www.bucknell.edu/SBDC/

JT Rehill, marketing consultant with fishtank creative, and Debbie Thompson, president of Strategy Solutions Inc., will lead the seminar. Topics to be covered include understanding marketing, advertising, and public relations—and how each relates to your brand; the art and science of market planning; what the branding process looks like; the elements of market research; and implementing your market plan.

fishtank creative is an Erie-based full-service marketing and advertising resource that specializes in the development, design and execution of all creative services including website, broadcast, collateral, and multimedia materials.

Strategy Solutions Inc. is a business development firm that provides strategic planning, market research and support services to organizations and communities that want to thrive and adapt successfully to change.

The Bucknell SBDC provides free small business consulting services to residents of Juniata, Montour, Northumberland, Perry, Snyder and Union counties. To request free business consulting services, complete the online request at http://www.bucknell.edu/SBDC/

Created in 1978, the Bucknell SBDC is one of the first SBDC centers in the country and serves as an educational research resource for small businesses. In addition to SBDC staff consultants, Bucknell faculty, staff and student interns assist small business owners with enhancing their knowledge of business management through individual consultations, seminars, and pre-business workshops.

Areas of assistance provided by the SBDC include accounting and record keeping, business startup procedures, business plan development, financial analysis, marketing and sales, human resource management, product development, OSHA requirements, and environmental management.

With the exception of seminars, the counseling services provided by the SBDC are free. Funding is received from the U.S. Small Business Administration, the Commonwealth of Pennsylvania and Bucknell University.

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