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May 10, 2004

LEWISBURG, Pa. — Sara Dodge, president and CEO of The Communication Works Inc., will present two workshops Thursday, May 27, in Larison Dining Hall at Bucknell University.

The workshops are sponsored by Bucknell's Small Business Development Center, the Daily Item and Susquehanna Fire Equipment Company.

Dodge will discuss "How to Mind Read Your Customers" from 9 to 11:30 a.m., and "Doing What's Most Important Today" from 12:30 to 3:30 p.m.

In addition, an "Etiquette Luncheon" will be held from 11:30 a.m. to 12:30 p.m.

Seminar costs are $20 each; the etiquette luncheon is $10. Registration is required: call 570-577-1249, email, or online at

The first seminar will examine ways to increase sales by learning customers' preferences, handling difficult customers, nonverbal communication and closing the deal.

The second will offer suggestions to learn time and sales territory management as well as setting up sales calls and appointments.

Prior to founding The Communication Works Inc., Dodge held management positions at Procter & Gamble, Memorex, Apple Computer and other market leaders. Her clients include clients in the Fortune 500 list, federal, state and local government service providers, foreign corporations and higher education institutions.

The Bucknell SBDC provides free small business consulting services to residents of Juniata, Mifflin, Montour, Perry, Snyder and Union Counties. To request free business consulting services, complete the online request at

Created in 1978, it has assisted in creating or retaining nearly 3,000 jobs and helping nearly 4,700 clients. With the exception of seminars, counseling services provided by the SBDC are free. Funding is received from the U.S. Small Business Administration, the Commonwealth of Pennsylvania and Bucknell University.

Located in the Dana Engineering Building, the SBDC serves as an educational research resource for small businesses. Assistance is provided to small business owners to enhance their knowledge of business management through individual consultations, seminars and pre-business workshops. Assistance also is available to help small businesses obtain data and analysis that are generally unobtainable to them on their own.


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