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March 8, 2004


LEWISBURG, Pa. — The Small Business Development Center (SBDC) at Bucknell University will offer the seminar, "Using New Media in Your Small Business Marketing Effort," Wednesday, March 24, from 9 a.m. to noon in Room 256 of Bucknell's Elaine Langone Center.

The cost for this seminar is $20 and includes a networking luncheon from noon to 1 p.m. Seating is limited and registration is required. To register, call 570-577-1249; email SBDC@bucknell.edu; or online at http://www.bucknell.edu/script/sbdc/Seminars.asp

Kathy Kolb, president of Kolb Net Works Inc. in Williamsport, will lead the seminar, which will address the use of websites, email marketing and multimedia in the marketing efforts of small businesses.

Topics include: how to use websites; search engine optimization and submission tips; email marketing; and the use of multimedia including CD ROMs and PowerPoint.

Since founding Kolb Net Works Inc. in 1996, Kolb has consulted on more than 100 websites. She holds an associate degree in electronics technology from Pennsylvania College of Technology.

The Bucknell SBDC provides free small business consulting services to residents of Juniata, Mifflin, Montour, Perry, Snyder and Union Counties. To request free business consulting services, complete the online request at http://www.bucknell.edu/sbdc/servicesrequest.html

Created in 1978, it has assisted in creating or retaining nearly 3,000 jobs and helping nearly 4,700 clients. With the exception of seminars, counseling services provided by the SBDC are free. Funding is received from the U.S. Small Business Administration, the Commonwealth of Pennsylvania and Bucknell University.

Located in the Dana Engineering Building, the SBDC serves as an educational research resource for small businesses. Assistance is provided to small business owners to enhance their knowledge of business management through individual consultations, seminars and pre-business workshops. Assistance also is available to help small businesses obtain data and analysis that are generally unobtainable to them on their own.

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