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Feb. 24, 2004


LEWISBURG, Pa. — The Small Business Development Center (SBDC) at Bucknell will offer two seminars with Sara Dodge, president and CEO of The Communication Works Inc., Wednesday, March 17, in the Terrace Room of the Elaine Langone Center at Bucknell.

Dodge will discuss "Seven Classic Steps to Mastering the Art of Low-Profile Selling" from 9 a.m. to noon, and "Off-the-Wall Marketing Ideas" from 1 to 4 p.m.

Seminar costs are $20 each or $30 for both; lunch is included. Registration is required: call 570-577-1249, email SBDC@bucknell.edu, or online at http://www.bucknell.edu/script/sbdc/Seminars.asp.

The first seminar will examine time-proven sales techniques, strategies and individual communication strengths for price-sensitive and value-minded consumers.

The second will offer suggestions to jumpstart marketing efforts without breaking the budget using no-cost and low-cost marketing secrets and real life examples.


Prior to founding The Communication Works Inc., Dodge held management positions at Procter & Gamble, Memorex, Apple Computer and other market leaders. Her clients include clients in the Fortune 500 list, federal, state and local government service providers, foreign corporations and higher education institutions.

The Bucknell SBDC provides free small business consulting services to residents of Juniata, Mifflin, Montour, Perry, Snyder and Union Counties. To request free business consulting services, complete the online request at http://www.bucknell.edu/sbdc/servicesrequest.html

Created in 1978, it has assisted in creating or retaining nearly 3,000 jobs and helping nearly 4,700 clients. With the exception of seminars, counseling services provided by the SBDC are free. Funding is received from the U.S. Small Business Administration, the Commonwealth of Pennsylvania and Bucknell University.

Located in the Dana Engineering Building, the SBDC serves as an educational research resource for small businesses. Assistance is provided to small business owners to enhance their knowledge of business management through individual consultations, seminars and pre-business workshops. Assistance also is available to help small businesses obtain data and analysis that are generally unobtainable to them on their own.

In addition to SBDC staff consultants, Bucknell faculty, staff and student interns provide counseling services for small businesses. Areas of assistance provided by the SBDC include: accounting and record keeping; business startup procedures; business plan development; e-commerce; financial analysis; human resources; marketing and sales; product development; OSHA requirements; and environmental management.

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