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Aug. 31, 2004

LEWISBURG, Pa. — The Small Business Development Center (SBDC) at Bucknell University will offer the seminar, "The Marketing Fitness Program" Wednesday, Sept. 22, from 8:30 to 11:30 a.m. in Room 256 of the Elaine Langone Center at Bucknell.

The cost for this seminar is $20. Registration is required: call 570-577-1249, email, or online at

Dan Droz, chairman and CEO of Droz and Associates, will lead the seminar. Topics to be covered include: the concept of marketing fitness; explanation of the five zones of marketing fitness; and eight magic words. Participants also will determine their marketing fitness by taking the marketing fitness assessment. Droz and Associates is a consulting firm specializing in market and product planning.

Adjunct associate professor of design management at Carnegie Mellon University and cofounder of the Interdisciplinary Product Development Program, Droz also directs the Design for Business Project. He has been recognized for design excellence in the United States and abroad, including the Designers Choice Award from I.D. magazine, Best of U.S. from Abitare (Italy) and Daphne Design awards.

Droz has lectured and consulted throughout the world and has written or participated in the development of marketing plans and business strategies for more than 200 companies.

The Bucknell SBDC provides free small business consulting services to residents of Juniata, Mifflin, Montour, Perry, Snyder and Union counties. To request free business consulting services, complete the online request at

Created in 1978, the SBDC serves as an educational research resource for small businesses. Assistance is provided to small business owners to enhance their knowledge of business management through individual consultations, seminars and pre-business workshops. Assistance also is available to help small businesses obtain data and analysis that are generally unobtainable to them on their own.

With the exception of seminars, counseling services provided by the SBDC are free. Funding is received from the U.S. Small Business Administration, the Commonwealth of Pennsylvania and Bucknell University.


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