Bucknell multimedia site wins CASE Gold Award
LEWISBURG,
The honor, part of the CASE District II Accolades Awards, will be presented Jan. 28 at the District II annual conference in
"Congratulations to the Web Development team for its tremendous work to bring this exemplary focus on our new students' initial experiences at Bucknell to immediate multimedia life for students, parents, alumni, and campus alike to enjoy," said Chief Communications Officer Pete Mackey.
First Bucknell experiences
The site was created to provide an online location where parents of first-year students could connect to their first Bucknell experiences – Orientation week in August – through a dynamic, interactive multimedia format. Campus events were covered by multiple photographers and videographers, including the recently introduced Bucknell Podsquad student news crew. Communications staff worked behind the scenes to post live content to the special Web site (www.bucknell.edu/2011) as the events unfolded.
During the week, the site received more than 10,500 unique visits, with visitors staying longer than two minutes on average. Off-campus views accounted for 64 percent of the total, indicating high involvement from parents – the goal of the project. The total number of visitors reached more than 17,000 within one month of the site's launch.
Professional organization
CASE is the professional organization for advancement professionals at all levels who work in alumni relations, communications, fundraising, marketing, and similar areas. District II, which includes Bucknell, is the largest of the districts, and has 700 member institutions.
Contact: Office of Communications
Posted Dec. 6, 2007
