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Bucknell Magazine Advertising Guidelines 2008

Effective March 4, 2008

Advertising Content

1. United States Post Office regulations require that all advertisers in Bucknell Magazine be affiliated in some way with the University. All advertisers must be organized divisions, groups, or clubs that are recognized by Bucknell University.
2. Due to postal regulations, all advertisements must contain non-commercial material, and no third-parties can benefit monetarily from advertisements in the magazine (e.g., the magazine would not be able to accept an ad that would benefit DirecTV, even if Bucknell also were benefitting).
3. Due to postal regulations, Bucknell Magazine is unable to accept ads for Bucknell-related products sold by outside organizations or for items manufactured or marketed by individual alumni.
4. Due to postal regulations, Bucknell Magazine is unable to mention specific products or services of a business by name in advertisements. This restriction extends to travel agencies that are cosponsoring alumni trips.
5. All advertisements are accepted at the discretion of the editor of Bucknell Magazine.

Deadlines

• Summer 2008

  • Ad Space Reservations Due to Editor: March 7
  • Final Copy/Photos Due to Communications: March 31
  • Proofing Process (Communications): April 1-4
  • Designs Due to Advertisers: April 4
  • Proofing Process (Advertisers): April 7-11
  • Final Approval from Advertisers: April 14
  • Ads completed: April 16
  • Mails: July 16

• Fall 2008

  • Ad Space Reservations Due to Editor: May 30
  • Final Copy/Photos Due to Communications: June 25
  • Proofing Process (Communications): June 26-July 2
  • Designs Due to Advertisers: July 2
  • Proofing Process (Advertisers): July 7-11
  • Final Approval from Advertisers: July 14
  • Ads completed: July 16
  • Mails: October 15

• Winter 2009

  • Ad Space Reservations Due to Editor: August 29
  • Final Copy/Photos Due to Communications: September 26
  • Proofing Process (Communications): September 29-October 3
  • Designs Due to Advertisers: October 3
  • Proofing Process (Advertisers): October 6-10
  • Final Approval from Advertisers: October 13
  • Ads completed: October 15
  • Mails: January 14, 2009

Advertising Requests

1. All advertising requests must be in writing. Bucknell Magazine does not accept oral requests. Advertisers who know their plans for the fiscal year (July 1–June 30) may place a written request to advertise that covers a full fiscal year (four issues of the magazine).
2. The magazine will allow reservations of ad space up to one month in advance of the ad copy being due, but no less.
3. Advertisers have two options for producing ads: 1) Work with the Division of Communications to develop the ad, and 2) Engage an outside agency to produce the ad for publication. If option (1) is chosen and original photography is required, please coordinate with Communications. If option (2) is chosen, the final ad must be completed and approved by the editor on the date that final copy and photos are due. In both options, the advertiser is responsible for any outside photography fees.

Fees and Billing

1. The advertising rates for FY08 and FY09 are as follows:
   

   1/8 page	$110
   1/4 page	$225
   1/2 page	$450
   1 page	$900

2. Advertisers will be billed by the magazine office upon publication of the issue.
3. Payment is due within 30 days of receipt of bills.