Bucknell Magazine Advertising Guidelines 2009-10
Effective August 2009
Advertising Content
1. United States Post Office regulations require that all advertisers in Bucknell Magazine be affiliated in some way with the University. All advertisers must be organized divisions, groups, or clubs that are recognized by Bucknell University.
2. Due to postal regulations, all advertisements must contain non-commercial material, and no third-parties can benefit monetarily from advertisements in the magazine (e.g., the magazine would not be able to accept an ad that would benefit DirecTV, even if Bucknell also were benefitting).
3. Due to postal regulations, Bucknell Magazine is unable to accept ads for Bucknell-related products sold by outside organizations or for items manufactured or marketed by individual alumni.
4. Due to postal regulations, Bucknell Magazine is unable to mention specific products or services of a business by name in advertisements. This restriction extends to travel agencies that are cosponsoring alumni trips.
5. All advertisements are accepted at the discretion of the editor of Bucknell Magazine.
Deadlines
Winter 2010
Ad Space Reservations Due to Editor: August 28, 2009
Final Copy/Photos Due to Communications: September 11, 2009
Proofing Process (Communications): September 11-25, 2009
Designs Due to Advertisers: October 6, 2009
Proofing Process (Advertisers): October 6-14, 2009
Final Approval from Advertisers: October 15, 2009
Ads completed: October 16, 2009
Issue Mails: January 15, 2010
Spring 2010
Ad Space Reservations Due to Editor: November 24, 2009
Final Copy/Photos Due to Communications: December 8, 2009
Proofing Process (Communications): December 8-21, 2009
Designs Due to Advertisers: January 4, 2010
Proofing Process (Advertisers): January 4-12, 2010
Final Approval from Advertisers: January 18, 2010
Ads completed: January 19, 2010
Issue Mails: April 15, 2010
Summer 2010
Ad Space Reservations Due to Editor: March 1, 2010
Final Copy/Photos Due to Communications: March 15, 2010
Proofing Process (Communications): March 15-30, 2010
Designs Due to Advertisers: April 7, 2010
Proofing Process (Advertisers): April 8-16, 2010
Final Approval from Advertisers: April 19, 2010
Ads completed: April 20, 2010
Issue Mails: July 15, 2010
Fall 2010
Ad Space Reservations Due to Editor: May 28, 2010
Final Copy/Photos Due to Communications: June 11, 2010
Proofing Process (Communications): June 11-25, 2010
Designs Due to Advertisers: July 2, 2010
Proofing Process (Advertisers): July 6-14, 2010
Final Approval from Advertisers: July 16, 2010
Ads completed: July 19, 2010
Issue Mails: October 15, 2010
Winter 2011
Ad Space Reservations Due to Editor: August 27, 2010
Final Copy/Photos Due to Communications: September 10, 2010
Proofing Process (Communications): September 10-24, 2010
Designs Due to Advertisers: October 5, 2010
Proofing Process (Advertisers): October 5-13, 2010
Final Approval from Advertisers: October 14, 2010
Ads completed: October 15, 2010
Issue Mails: January 14, 2011
Advertising Requests
1. All advertising requests must be in writing. Bucknell Magazine does not accept oral requests. Advertisers who know their plans for the fiscal year (July 1–June 30) may place a written request to advertise that covers a full fiscal year (four issues of the magazine).
2. The magazine will allow reservations of ad space up to one month in advance of the ad copy being due, but no less.
3. Advertisers have two options for producing ads: 1) Work with the Division of Communications to develop the ad, or 2) Engage an outside agency to produce the ad for publication. If option (1) is chosen and original photography is required, please coordinate with Communications. If option (2) is chosen, the final ad must be completed and approved by the editor on the date that final copy and photos are due. In both options, the advertiser is responsible for any outside photography fees.
Fees and Billing
1. The advertising rates for FY08 and FY09 are as follows:
1/8 page: $110
1/4 page: $225
1/2 page: $450
1 page: $900
2. Advertisers will be billed by the magazine office upon publication of the issue.
3. Payment is due within 30 days of receipt of bills.
