Publications/Web Visual Identity Guidelines and Bucknell Style Guide

Message from the President

Bucknell’s graphic identity has a significant impact on how the university is perceived by people both within and outside the institution. By conveying a consistent image, Bucknell can build a strong identity with its audiences.

The graphics standards set forth in this document have been approved by the University Policy Group as a way of ensuring a strong visual identity for Bucknell. By providing a consistent image for our key constituents, the university’s name recognition and visibility will be enhanced.

As Bucknell strives to achieve an even stronger position among other colleges and universities, it will be important that all departments, offices, and programs follow the guidelines outlined in this document. With your help, we can achieve a graphic unity that will present the university as a cohesive institution to all its audiences.

Brian C. Mitchell
President