Graphics Standards

Graphic identity is created through the use of logos, typography, and colors to create a clearly recognizable look for an institution. A successful graphic identity program will help Bucknell enhance its image by establishing a "look" for all university materials. This does not mean that all materials must look exactly alike. It does mean, however, that they all are part of the same family through a consistent use of the word mark, typefaces, and colors. A graphic identity program will help Bucknell project a strong, unified, and professional image to all audiences, even though communications come from separate units across campus.