Faculty Profile: Skip McGoun
"My approach to finance research is different. I investigate finance as a pop-culture phenomenon."
Professor of finance
Skip McGoun, Professor of Finance, takes an unusual approach to research in the area of finance. He is the creator and organizer of nine conferences on Alternative Perspectives on Finance. The first conference was held in 1992 in Lewisburg. Subsequent conference sites have helped McGoun satisfy his need to travel, and include exotic locations such as Lake Bled, Slovenia; Turku, Finland; Dundee, Scotland; Stockholm, Sweden; Kilkenny, Ireland; and Zakopane, Poland.
McGoun hopes the conferences will broaden the dialogue in finance and encourage research that is interdisciplinary or that challenges prevailing beliefs. His own research fits that bill. "My approach to finance research is different. I investigate finance as a pop-culture phenomenon," says McGoun.
Together with colleagues at Bucknell, McGoun has explored such topics as the parallels between motoring and personal investing in articles like "Money 'n' Motion: Born to be Wild," and "Crash: Porsches and Portfolios at the End of the Road." In "Walt's Street and Wall Street: Theming, Theater, and Experience in Finance," McGoun argued that Wall Street's structures and institutions act as a theme park or theater, with the employees and customers playing their fantasy roles as popularized by Madison Avenue and Hollywood.