ESPN ads, website, PR for Jim Cramer talk win communications awards
Posted: March 16, 2009
By Julia Ferrante
LEWISBURG, Pa. – The Office of Communications won top honors for a set of television advertisements featuring student athletes and garnered two other awards for the newly redesigned Bucknell University website and a public relations campaign for a Bucknell Forum event.
CUPRAP, an organization of about 400 communications professionals from colleges, universities and independent schools, selected Bucknell as the gold winner for its "Time for Class" advertisements highlighting the accomplishments of three student athletes. The advertisements were broadcast on ESPN during men's and women's basketball games. They also are available on the University website under "Watch Bucknell."
"Congratulations to the staff in Communications who worked on these projects. We're delighted by this recognition from our colleagues," Vice President for Communications Pete Mackey said. "This work is only possible because Bucknell has so many great stories to tell, and we hope to continue finding creative and compelling ways to bring the exciting work to the attention of the community."
The Communications staff won silver awards for the overall Bucknell website, which was redesigned last year, and for previews, coverage and media outreach efforts before, during and after the Bucknell Forum event featuring Jim Cramer of "Mad Money." The Cramer stories remain among Bucknell's most-read news stories, with more than 7,000 page views since January 2008.
The awards were officially announced during a conference March 12 at the Hotel Hershey.
The Office of Communications also recently received awards for the University website and for literature produced for an ongoing comprehensive campaign from the Council for the Advancement and Support of Education.
Bucknell received the silver award winner for the fundraising case statement, "Fulfilling the Promise," and got an honorable mention for the Podsquad, a group of student videographers who document news and events at the University.
Those honors, part of the CASE District II Accolades Awards, will be presented at a gala reception during the District II annual conference March 23 in Baltimore.
CASE is the professional organization for advancement professionals who work in alumni relations, communications, fundraising, marketing and similar areas. District II is the largest of the districts, with 700 member-institutions.
Contact: Division of Communications