October 26, 2009


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By Kathryn Kopchik

LEWISBURG, Pa. — Jim Keady will give the talk, "Beyond the Swoosh: Sweatshops and Social Justice," on Tuesday, Nov. 3, at 7 p.m. in the Forum of the Elaine Langone Center at Bucknell University.

The talk, which is free and open to the public, is sponsored by the Social Justice Residential College at Bucknell. Co-sponsors include the University Lectureship Committee, the Office of the Dean of Students and the Office of Service Learning as well as the departments of psychology, economics, management, geography, international relations, religion, women's and gender studies, and political science.

Multimedia presentation
"Behind the Swoosh" is a multimedia presentation detailing the month Keady and fellow Educating For Justice director Leslie Kretzu spent in an Indonesian factory workers' slum living on $1.25 a day, a typical wage paid to Nike's subcontracted workers.

Along with personal accounts of living in solidarity, the presentation includes the latest information on Nike's labor and environmental practices, according to EFJ-sponsored teams that researched the practices in Indonesia from 2000 to the present.

With "Behind the Swoosh," Kretzu and Keady attempt to de-commodify "labor" and challenge their audience to deal in human terms with the women, men and sometimes children who are the foundation of global manufacturing.

"I am awed by the personal sacrifices Keady has made to expose the exploitive labor practices of Nike and other high-profit corporations. His interactive presentation, including slideshows, role-playing and powerful video footage, is sure to enlighten and inspire," said Kim Daubman, associate professor of psychology at Bucknell.

"Using the perspective of factory workers as a starting point, Keady's presentation includes solid analysis and reflection, as well as the outlining of proactive steps towards making the economic, social and environmental conditions for workers more fair and just," she said.

Working to end social injustice
Educating For Justice (EFJ) is an international nonprofit organization that works to educate and empower people, especially high school and college students, to take action to end social injustice.

Begun in June 2000 as the Olympic Living Wage Project, EFJ was part of a broader international campaign to bring awareness about the labor abuses of Olympic apparel sponsors to athletes competing in the 2000 Sydney Games. As an experiment, two U.S. Americans lived in Indonesia on the income level of local factory workers and brought that reality to Sydney through a major media campaign focused on starvation wages paid to Nike and Adidas factory workers, according to EFJ.

Contact: Division of Communications

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