CASE honors Communications' work
Posted: January 05, 2010
LEWISBURG, Pa. — The Office of Communications has been honored with awards for a revamped Reunion Rally theatrical production and a series of stories, profiles and videos marking the 10th anniversary of the Bucknell Brigade to Nicaragua.
The Council for the Advancement and Support of Education, or CASE, selected Reunion Rally 2009 as the Gold Award winner in the special events/individual events category and gave the Bronze Award for individual special public relations projects to the Brigade series and website.
The honors, part of the CASE District II Accolades Awards, will be presented at a gala reception during the District II annual conference Feb. 8 in Philadelphia.
"Both of these projects involved significant planning, coordination and creativity from our staff and collaboration with our colleagues in other departments within the University," said Pete Mackey, vice president for communications at Bucknell. "We appreciate this recognition from our peers in CASE."
Bucknell University's Reunion Rally is the centerpiece event of Reunion's annual weekend-long celebration of milestone anniversary classes among the University's 50,000 alumni. This year, the event was transformed into a 58-minute theatrical event featuring Bucknell students in a live dramatization that incorporated hallmark Bucknell moments, a pair of videos, a performance by a student a cappella group and alumni awards and class gifts. All aspects of the event, including the script, acting, videos, stage direction and design, and singing, were produced in-house.
The Brigade Series
Launched in January 2009 with a dedicated "Bucknell Brigade: 10th Anniversary" webpage, the series featured new material each of the 10 months leading to the formal anniversary celebration in October of this exceptional service-learning program in Nicaragua.
The project included a series of online stories, videos, monthly mini-profiles, and journal entries as well as a four-page spread in our quarterly alumni and parents publication, Bucknell Magazine, and culminated with coverage of the anniversary celebration during Homecoming in October. The anniversary website is www.bucknell.edu/x47182.xml. A listing of all of the stories and video is available at www.bucknell.edu/x52796.xml.
CASE is the professional organization for advancement professionals who work in alumni relations, communications, fundraising, marketing and similar areas. District II is the largest of the districts, with 700 member-institutions.
Contact: Division of Communications
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