Marketing Course Descriptions

280. Principles of Marketing (I or II; 3, 0; U)

The role of the marketing function in the organization. Concepts, philosophies, techniques, and theories pertaining to the exchange process of products and services between institutions and their customers. Prerequisites: ECON 256, MGMT 101, or permission of the instructor, junior or senior status.

382. Marketing Research (I or II; 3, 0; U)

Study and application of scientific research methodology. The marketing research process is studied in depth, including the application of statistical techniques to marketing problem solving. Prerequisites: MGMT 280 and MGMT 242 or permission of the instructor.

384. Consumer Behavior (I or II; 3, 0; U)

Study of consumer buying decision processes within context of marketing strategies. Topics include models of information processing and product evaluation; historical changes in role of culture in assigning meaning to goods as indicators of social status; the diffusion of innovation; and marketing consumer products in international markets. Prerequisite: MGMT 280 or permission of the instructor.

386. Special Topics in Marketing (I or II; R; 3, 3; U)

A seminar on selected topics in marketing. Prerequisites: MGMT 280 and permission of the instructor.

389. Marketing Management (I or II; 3, 1; U)

Managerial decision making within the context of the marketing environment. The objectives are (1) to increase the student’s familiarity with the field of marketing and (2) to develop the student’s capacity for making marketing decisions based on analysis. Prerequisite: MGMT 280.

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