Markets, Innovation and Design
The Markets, Innovation and Design program exposes students to the orchestration, design, logic and strategy underlying organizations' key marketing practices. The program highlights the complex interplay between market research and strategic brand management. Exploring a range of creative, analytical and technical processes, students generate ideas and transform those ideas into images, products and services. Applying quantitative and qualitative techniques for identifying consumers' needs, they gain experience turning design ideas into reality.
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