MODERN-DAY MAD MAN
Andy Yost '87 (business administration) is in the business of relationships. As direct marketer and head of marketing for MTV Networks' Customer Relationship Management team, he knows how to help people connect with just about anything — other people, brands, products.
Yost and his team are responsible for developing direct-to-consumer promotions driving fan engagement with shows and products. He works with network consumer marketing groups to leverage consumer interests and behaviors and deliver the right offer to the right customer more effectively.
"Direct marketing allows us to have a more meaningful, one-on-one relationship with our fans," says Yost. "And when we promote relevant content, we see the engagement of our fans increase exponentially … it's a win-win for the fans and our brands. Plus it's a lot of fun to market some of the shows that we have. I spent many years with American Express, and "SpongeBob" and "The Jersey Shore" are much more entertaining to market than credit cards!"
Yost knew from an early age that his future lay in marketing. His father worked in marketing and he was fascinated by his father's projects. "I always found it intriguing how marketers created a brand's personality, and consumers understood and valued that," he says.
Choosing Bucknell was much the same. Ken Freeman '72, an unofficial mentor, gave the best endorsement a school can have. "His passion for Bucknell really showed through, and I was amazed that someone could love their college so much," says Yost. "That made my decision easy."
Yost went on to develop his own bonds with Bucknell. Not only did Professor John Miller's Management 101 class convince him that he was on the right professional path, with four weeks left in his senior year the Lambda Chi brother met classmate Cali Williams Yost '87. They married and have two children.
Yost advises students, "Don't underestimate the power that a network has for you. Make sure that you're not only connecting with your fellow students and professors, but that you are tapping into the Bucknell alumni. Your college education is not only about the academics. You're investing in a network, so leverage those relationships fully."
- Phi Beta Lambda receives first place honors in Business Ethics
At the Pennsylvania State Leadership Conference, the Bucknell chapter of Future Business Leaders of America - Phi Beta Lambda received first place honors in the statewide Business Ethics competition.
- Accounting graduates do well on CPA exam
Twenty eight Bucknellians took the CPA exam for the first time in 2011, achieving a 78.1% pass rate and an average score of 80.6.
- Basketball and beyond
One of the University’s most celebrated student-athletes reflects on the lessons he’s learned on and off the court.
- Biz @ Bucknell
Twitter cofounder Biz Stone discussed opportunity, technology and empathy at the Bucknell Forum.
- A rare conversation
Jim Cramer and Walter Isaacson's conversation about innovation, discovery and leadership is part of Bucknell's 2012 Homecoming celebration.
- As far as the eye can see: Bucknell researchers look to improve vision in Guatemala
Professors Charles Kim and Jamie Hendry are working with students to provide affordable vision care and eyeglasses in remote Guatemala.
- Q&A: Greg Schiano ’88
Greg Schiano '88 (business administration) is set to begin his first season as head coach of the NFL's Tampa Bay Buccaneers.
- Students who were part of Katrina relief extend a hand closer to home
More than a dozen Bucknell University students – including some who traveled to New Orleans this winter to help with the Hurricane Katrina recovery effort – put their skills to work in Bloomsburg.
- Ask the Experts: William Gruver on the European debt crisis, and what it means for America
William R. Gruver, Bucknell University's Howard I. Scott Clinical Professor of Global Commerce, Strategy and Leadership, examines the European debt crisis and what it means for America.
- Ask the Experts: Jamie Hendry on Managing for Sustainability
Jamie Hendry, associate professor of management, discusses the new Managing for Sustainability major, which joins three other new majors — Accounting and Financial Management, Global Management, and Markets, Innovation and Design — in the School of Management.
- Ask the Experts: Matt Bailey on health care and entrepreneurs
Matt Bailey, associate professor of management, discusses health care operations, decision making and future entrepreneurs
- Bucknell to host River Symposium Oct. 14-15
Bucknell University will host the Susquehanna River Symposium, "River towns in the 21st century: Supporting local development in the Susquehanna Valley by recognizing regional community assets," Oct. 14 and 15 in the Forum of the Elaine Langone Center.
- Ask the Experts: Michael Johnson-Cramer on 'managing deliberately'
Michael Johnson-Cramer, associate professor of management and co-director of the School of Management, talks about business ethics and the liberal arts approach to teaching management.
- Ask the Experts: Eric Martin on Haiti relief efforts
Eric Martin, an assistant professor of management who visited Haiti one year after the earthquake, talks about the rebuilding efforts there and how that compares with what is happening in Japan.
- Bucknell team heads to xTREME accounting finals
Five undergraduates will represent Bucknell University this week in New York City as xTREME Accounting Game finalists.
- The real transformational leader: Obama or the tea party?
Any wise presidential contender (Republican, Democrat or third party) could look at the tea party movement and see the benefits to be had by focusing vigorously on strengthening the economy, creating jobs and preventing wasteful spending.
- Gruver named Scott Clinical Professor of Global Commerce, Strategy and Leadership
William R. Gruver has been named Bucknell's first Howard I. Scott Clinical Professor of Global Commerce, Strategy and Leadership.
- Ask the Experts: Eric Santanen on Internet, security
This week, we ask Associate Professor of Management Eric Santanen, whose research and teaching focus on computer privacy and the impacts of technology on individuals, organizations and society, to talk about social media and related security issues.
- Harvey to discuss U.S. tax policy
J. Richard Harvey Jr. will give the talk, "Closing the Tax Gap: An Insider's View of U.S. Tax Policy and Administration at a Time of Trillion Dollar Deficits," on Wednesday, Sept. 9, at 7 p.m. in the Forum of the Elaine Langone Center at Bucknell University.