Consuming Kids: The Commercialization of Childhood
Date: Tuesday, November 29th
Time: 7:00 pm
Location: Campus Theatre, 413 Market Street, Lewisburg
The final film in the fall session of Bucknell University Environmental Center's "Green Screens" documentary series, "Consuming Kids: The Commercialization of Childhood," will be shown on Tuesday, Nov. 29, at 7 p.m. in the Campus Theatre in downtown Lewisburg. The screening is open to the public; admission is $2 per person.
"Consuming Kids" is a 2008 documentary directed by Adriana Barbaro and Jeremy Earp that draws on the insights of health care professionals, children's advocates, and industry insiders. The film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. "Consuming Kids" pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.
The film showing will be followed by a question-and-answer panel discussion with Bucknell University professors Ruth Tincoff, David Kristjanson-Gural and Douglas Allen and moderated by Samantha Pearson of the Local Action Network.
Green Screens is a new sustainability-themed series presented by the Bucknell University Environmental Center and the Campus Theatre. Each film is followed by an opportunity for audience discussion. A spring schedule will be released in early 2012.
The historic Campus Theatre is located at 413 Market Street,Lewisburg.
End of Semester Message:
As the semester winds to a close we would like to thank all of you who participated in our many activities this semester. We have been inspired by the overwhelming response of students, faculty, and staff. Please check back next semester as we will have many exciting new programs. Enjoy winter break! We'll see you in the Spring.