October 26, 2011


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By Kathryn Kopchik

LEWISBURG, Pa. — The Bucknell University Small Business Development Center (SBDC) will host the seminar, "Getting the Big Picture Before Starting," Wednesday, Nov. 2, from 5:30 to 7:30 p.m. in Room 165 of the Breakiron Engineering Building at Bucknell.

Seth Orsborn, assistant professor of management at Bucknell, will lead the seminar on project management. The seminar, which is free and open to the public, is sponsored by the Project Management Institute.

Orsborn says, "The reason so many products fail to have a significant impact in the marketplace is because managers don't consider the context in which they are being created. Too often, a technology is pushed onto the marketplace without considering all the factors that influence the potential acceptance of their product.

"In this session, we will consider how social, economic and technological factors can be leveraged to help us identify unique opportunities which in turn can open the door to innovation," he said.

Orsborn, who teaches marketing and product development at Bucknell, has an interest in the relationship between mechanical and aesthetic design in product development that arose from a diverse background in mechanics and the arts. He has worked for and consulted with a variety of companies regarding new product development and the impact of aesthetic design.

Seating is limited and registration is required. To register, call the SBDC at 570-577-1249; e-mail SBDC@bucknell.edu, or visit www.bucknell.edu/script/sbdc/Seminars.asp

Co-sponsors of the Bucknell SBDC seminar programs are the Commonwealth of Pennsylvania Department of Community and Economic Development; Bucknell University; Brush Valley, Central Pennsylvania, Greater Susquehanna Valley, Middlecreek Valley and Perry County Chambers of Commerce; Danville Business Alliance; Watsontown Area Business Association; and The Daily Item, The Standard-Journal, Inc. and Susquehanna Business Life magazine.

The Bucknell SBDC provides free small business consulting services to residents of Juniata, Montour, Northumberland, Perry, Snyder and Union counties.

Contact: Division of Communications

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