March 26, 2012

Jane Brown Maas '53


By Kathryn Kopchik

LEWISBURG, Pa. — Author and advertising executive Jane Brown Maas will give a talk at Bucknell University Wednesday, April 4, at 7 p.m. in the Forum of the Elaine Langone Center at Bucknell University.

The talk, which is free and open to the public, is sponsored by the Walling Speaker Series in Management.

A 1953 graduate of Bucknell, Maas is the author of Mad Women, an account of her experiences in the New York advertising world of the 1960s and '70s, a primarily male environment similar to that portrayed in the TV show "Mad Men."

Mad Women, which has been called "wickedly funny and full of juicy inside information," also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.

The New York Times said of the memoir, "You don't have to identify with Peggy Olson on 'Mad Men' — or even know who she is — to appreciate Jane Maas' Mad Women ... breezy and salty memoir." The Hollywood Reporter said, "Maas is a great storyteller, and Mad Women stands enough on its own that even those who have never seen 'Mad Men' can enjoy the book."

The Huffington Post said, "In the new book, Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond, Jane Maas brings us a personal portrait of what it was really like to work in the Madison Avenue advertising world of the time — not only as a businesswoman but as a mother and wife."

Maas began her advertising career at Ogilvy and Mather as a copywriter in 1964 and eventually became a creative director and agency officer, leaving in 1976 to become a senior vice president at Wells Rich Greene.

She was named president of the New York advertising agency Earle Palmer Brown in 1988. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the "I Love New York" campaign.

She is the author of Adventures of an Advertising Woman and co-author of the classic How To Advertise, first published in 1977, which is still in print and has been translated into 17 languages. Today, she serves as marketing consultant to a number of Fortune 500 companies and conducts marketing seminars for the Association of National Advertisers.

In addition to her talk, Maas will participate in a Forum on Women's Leadership on Thursday, April 5, at 4:30 p.m., as well as a talk, question-and-answer session and book signing at 5:30 p.m. in the third floor Community Room of the Barnes & Noble at Bucknell bookstore in Lewisburg. Both events are free and open to the public.

Begun in 2009, the Walling Speaker Series in Management honors Fitz and Mary Jane Walling. Fitz Walling, a 1946 Bucknell graduate, served as director of admissions and planned giving at Bucknell.

Contact: Division of Communications

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