Coordinator: Carmen Gillespie

The goal of this minor is to add to the University curriculum an opportunity for interested students to acquire entrepreneurial acumen in the field of arts management. Through this interdisciplinary minor, students interested in working in and with the arts will acquire practical tools by which to become arts professionals — to manage, market, and promote individual businesses, community arts organizations, and not-for-profit arts endeavors in the visual, performing, media, and/or literary arts.

The purpose of the proposed grouping of courses and experiences is to bridge the gap between the necessary disciplinary depth of each arts-based major with a pragmatic skill set that can facilitate entry into various entrepreneurial endeavors in the arts. The minor will also allow majors in disciplines other than arts to expand their marketability as individuals ready to work as creative professionals. This minor will prove invaluable for students who anticipate careers in and related to the arts. As a program designed for the entire student body, the Arts Entrepreneurship Minor is a rigorous course of study for students interested in exploring entrepreneurial opportunities in the arts and arts-related fields, regardless of their major course of study.

The minor incorporates historical, theoretical, and practical objectives including courses and internships that will enable students to meet these goals.

Description

The minor in Arts Entrepreneurship introduces students to a variety of methods arts entrepreneurs employ to make decisions about, plan, execute and sustain an arts or arts-related venture.

The Arts Entrepreneurship minor assists students’ efforts to capitalize on opportunities in the wide array of potential arts economies. The minor also aspires to encourage students to self-define their role as artists in communities or their role in providing innovative production of art. Students are introduced to the challenges and rewards of being an emerging arts entrepreneur through the experiential practices of the required internship.

The Arts Entrepreneurship minor is an example of the interdisciplinary nature of creativity and illustrates a strong commitment to interdisciplinarity at Bucknell.

Administration

The minor is under the administrative jurisdiction of the Bucknell Arts Council, with the University Arts Coordinator as the point of contact for inquiries.

Curriculum

The minor is composed of five courses. Students must fulfill the requirements of each of sections A, B, C, and D. Students can take a maximum of two courses in any one discipline. Students must select from approved courses for the minor without exception. A current version of the minor and courses, as well as possible internships can be found at www.bucknell.edu/ArtsEntrepreneurshipMinor.

SECTION A — Core course (one credit)

ARTS 199 — Survey of Arts Entrepreneurship This survey course explores the theories, processes, and practices involved in entrepreneurship in arts and cultural organizations. The course will feature a series of guest lectures by faculty and staff who are expert in the various aspect of the field. Each lecture will focus on developing concrete strategies and plans for managing arts and cultural organizations, including (but not limited to) business plans and organizational development, managing boards, fund-raising, human resources, grant writing, facilities, program development including arts education programs, community collaborations, and effective evaluation. Focus on specific aspects of entrepreneurship in arts and/or cultural organizations will depend upon the group of arts entrepreneur experts presenting during the semester.

This course will rotate in consecutive years through the departments of English, Art and Art History, Music, and Theatre and Dance. The course cycle will be offered each year during the spring semester, as noted below.

English
Theatre and Dance
Art and Art History
Music
English (cycle repeats)

SECTION B — Approaches and Foundations of Entrepreneurship (one or two credits)

It should be noted that while the following list is inclusive, some of the courses of interest are not offered every year. Additionally, a few of the courses have prerequisites.

Economics
ECON 103: Economic Principles and Problems
ECON 280: Political Economy of Media and Advertising (prerequisite ECON 103)

Management
MGMT 101: Introduction to Organization and Management
MGMT 102: Quantitative Reasoning for Managers
MGMT 200: Foundations of Accounting and Financial Management
MGMT 201: Marketing (prerequisite MGMT 101)
MGMT 202: Operations (prerequisite MGMT 102)
MGMT 203: Managerial Finance (prerequisite MGMT 200)

SECTION C — Skills and Practices of Entrepreneurship (one or two credits)

It should be noted that while the following list is inclusive, some of the courses of interest are not offered every year. Additionally, a few of the courses have prerequisites.

Accounting and Financial Management (counts as a management course)
ACFM 220: Business Law

Art and Art History
ARST 112: Photography I
ARST 243: Graphic Design (prerequisite ARST 112)
ARTH 227: Introduction to Visual Culture
ARTH 264: Museum Studies

English
ENGL 109: Public Speaking in the 21st Century
ENGL 294: Literary Arts Administration and Editing
ENGL 339: Film/Video Production (prerequisite permission of instructor)
ENGL 399: Extreme Creativity

Markets, Innovation and Design (counts as a management course)
MIDE 243: Social Media for Managers
MIDE 300: Marketing, Innovation and Design (prerequisite MGMT 201)
MIDE 301: Understanding Consumers (prerequisite MGMT 201)
MIDE 303: Entrepreneurship
MIDE 304: Marketing Management (prerequisite MGMT 201)
MIDE 330: Innovating Organizations (prerequisite MGMT 101 or permission of instructor)
MIDE 375: Should We Start This Company?
MIDE 480: Impact! Exploring Innovation

Management for Sustainability (counts as a management course)
MSUS 300: Fundamentals of Managing for Sustainability (prerequisite: MGMT 101. Juniors or seniors only)
MSUS 301: Triple Bottom Line Accounting and Performance Management (prerequisite: MGMT 200. Juniors or seniors only.)

Theatre and Dance
THEA 245 Entertainment Technology

SECTION D — One credited arts internship (either at Bucknell or off campus that is related to the student’s arts interest in media arts, visual arts, performing arts, literary arts) (one credit)

Internships are competitive; therefore, students are encouraged to fulfill this requirement before the fall of their senior year. Internships may occur in the summer and/or overseas but must have an arts focus. Please check with the relevant center for application procedures for Bucknell Arts internships.

Bucknell Arts Internships
Department of Theatre and Dance Internship
Samek Art Galleries Internships
Stadler Center Internships
University Press Internship
West Branch Internship

External Arts Internships
Arts Internship (off campus)
Off-campus internships for full credit must be approved using the procedures developed by the College of Arts and Sciences for Nontraditional Study. When the internship opportunity arises, students must contact a faculty mentor to sponsor the internship and with whom to design the required academic content of the experience. In order to receive full credit, students must follow the procedures outlined for Nontraditional Study. Current students can find these procedures in the College of Arts and Sciences section in myBucknell.

 

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