Caitlin Falco '13
Internship Title: Digital Strategy Intern
Employer and location: Pearson Education, Upper Saddle River, NJ
Describe your duties:
My primary job was to design, record, and edit marketing videos for Pearson's New Design MyLab Products. These videos would be posted to the Pearson Youtube site as a resource for sales representatives to preview the products to potential customers as well as an instructional resource for current customers. Other duties included error-testing the New Design interface, offering feedback on Pearson's upcoming technological products, and assisting in the production of instructional modules for Pearson's sales force.
What did you enjoy most about your internship?
I enjoyed everything about my internship experience--the tasks, the people, the environment. I couldn't have asked for a better opportunity. But, if I had to pick one thing, it would be the extraordinary degree of creative freedom in my internship. Although my mentor gave me basic guidelines, I was free to design these videos in whatever way I thought would be most interesting and most effective.
What was the most difficult aspect of the internship?
The creative freedom is a double-edged sword in that the possibilities are virtually endless. Narrowing down my focus and creating designs that could be realistically executed in the time frame of the program was challenging, and it was overwhelming at first. But, I was forced to prioritize and make creative decisions--both vital skills in any work environment. In that sense, my internship was an enormous learning experience.
How did your experience at Bucknell prepare you for your internship? How did your internship prepare you for a career?
No one class or activity at Bucknell made me "more ready" for this internship, but my experience as a Bucknell student has definitely gave me the professional, leadership, and critical thinking skills necessary to adapt and excel at any job. Digital strategy is something I want to pursue in the future, and that's something I wouldn't have discovered without this internship. In that sense, it gave me a more defined career path and that's crucial in the job search.
What recommendations do you have for other students considering doing an internship?
Don't limit yourself. Being committed to one position, one employer, one industry isn't a bad thing, but don't let it confine you to a single box. Be open to new positions and possibilities. You might find that you excel or enjoy something that you had never considered before.