Business Plan Outline
Consulting Services -- SBDC
A. Business name, address, and phone number
B. Name of owner(s) and date prepared
A. Describe the business structure, purpose, and goals?
B. What will be your products or services and production process?
C. What is your overall marketing strategy, and who will be your customers?
D. Who will be in the business, and who will be on your management team?
E. What are the skills of each member of the management team?
F. What is the amount and terms of needed financing and what will it be used for? How will loans be repaid?
1. What will be the business purpose; initial products and services provided?
2. Identify the business organization or structure (proprietorship, partnership, corp., etc.)
3. Identify the management team, advisors, and specialists; their experience, their roles and effect on the business.
4. Identify opportunities and threats that may be present in the organization or related to the product or services, e.g., lack of management expertise, hazardous waste as a byproduct of the manufacturing process, proprietary product protection (patents, copyrights, trademarks), etc.
5. Significant related party transactions should be disclosed, e.g., real estate to be leased to the business by the owner (s).
1. Describe the products or services and the production process in detail. Is there anything unique about the products, services, or process?
2. What are the facility requirements (land, equipment, and labor), use of subcontractors, suppliers, and production capacity? How will you gain access to these resources, i.e., purchase, lease, barter?
3. Are there new products and services or new markets for existing products and services that will provide expansion opportunities?
A. Organization and Management
B. Products or Services
1. How would you define the industry and industry trends nationally and locally? What are the industry strengths and weaknesses?
2. What trade associations or publications are attached to the industry?
3. What are the main influences (technology, regulatory, etc.) that effect the business and industry?
4. What are the number and characteristics of firms in the industry nationally, regionally, and locally?
a. How will the product or service selling price be determined?
b. What promotional activities will be pursued at start-up and as operations continue?
c. How will you sell and deliver the product (channel of distribution)?
1. Who are your competitors and what are their strengths and weaknesses?
2. Who are your customers and how big is the market? What amount of the market do you expect to obtain?
3. What are your marketing objectives and strategies that you will use to meet your sales goals?
4. What are the results of your market research, including a comparison of your target customer to demographic data?
B. Marketing Plan
1. Projected Profit and Loss (Income) statements for the first 3 yrs.
2. Balance sheets for opening day and projected 3 yrs.
3. Projected cash flows, monthly first yr. and annually in years 2 & 3
1. Market research
2. Contracts, leases, and other business documents (fictitious name, EIN, Articles of Incorporation, partnership agreement)
3. Advertisements, articles, promotional literature
4. Letter of support
5. Patents, trademarks, copyrights, or licensing agreements
6. Previous income tax returns
A. The following financial projections should be prepared:
B. Assumptions that were made in preparing the above statements
C. Sources and uses of required financing
D. Break even analysis and ratio analysis if applicable
E. Contingent liabilities should be disclosed, e.g., environmental hazards, product liability, etc.
F. Resumes or backgrounds of owners and key employees
G. Personal financial statement of owner(s)
H. Any relevant information that supports and substantiates claims made in the business plan, possibly including:
I. Title Page
II. Table of Contents (prepared after all other sections)
III. Executive Summary (prepared after all other sections)
IV. The Company
V. The Market
VI. The Financial Plan
**Notes: Although the table of contents and executive summary appear at the beginning of the outline, they are written after all other sections have been completed. This outline is a general format of the basic material in a business plan. However, each business or industry and individual has slightly different needs and characteristics and therefore may have a somewhat different format and content to their individual business plan.