The Bucknell word mark is the primary identifying logo for the University; therefore, the use of individual logos for University departments and programs is strictly limited.

Departmental Word Mark Options

The development and use of logos for University offices, departments, units, colleges, centers, programs or other University entities is not allowed. The only exceptions are the following: the Stadler Center for Poetry, the Samek Art Gallery and the Weis Center for the Performing Arts.

University departments and entities may request a departmental word mark that follows one of these two formats. Departmental word marks can be provided by the graphics and publication team in Publications, Print & Mail (PP&M).


Letterhead, envelopes and business cards for all departments and programs must conform to approved University stationery designs, and will not include any departmental word mark or individual graphic identity beyond the individual department or program name.

For use in other single use publications such as programs, posters, advertisements or departmental forms, academic and administrative programs and departments may include their name beside the Bucknell word mark in accordance with the design guidelines prescribed herein.

Promotional Graphics

As explained in the University’s graphic standards manual, the use of logos other than the University’s word mark is prohibited.

There are instances, however, when University entities would like to use design elements, artwork, or custom text to promote their endeavor(s).​ In that instance, PP&M may create a graphic for use in promotional materials.


To be considered a promotional graphic and not a prohibited secondary logo, the graphic must adhere to the following rules:

  1. The promotional graphic may be used to promote a single event, series of events or a University endeavor, but may not be used alone to represent a University entity.
  2. If the promotional graphic appears in printed materials, on the web or displayed in any manner, an approved departmental word mark or the University’s word mark must also be present.
  3. If promotional graphics are used, they must not diminish the visual impact of the Bucknell word mark or interfere with its integrity; they must not appear as secondary logos.
  4. PP&M must be involved in the planning, development, and crafting of the graphic, which is approved for very specific uses. Implemented in accordance with the above guidelines, your graphic will enable you to maintain the University’s identity standards while promoting your event or endeavor.

Inquiries concerning these guidelines should be directed to the Office of Publications, Print & Mail. All event graphics must be pre-approved by the Division of Communications.

Last updated March 2015

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