We focus on creating communications that serve the needs of prospective students and their families, developing content for the most visited University webpages and supporting the marketing of institutional activities.
In our admissions work, we collaborate with the Office of Admissions, consultants and faculty and staff members across the University to research audience interests and perceptions, pursue story leads and develop and disseminate effective recruitment communications across multiple media platforms.
In our work on website content or program marketing, we partner with the relevant department or program to develop fresh, compelling and accurate materials and content.
We are involved in:
For top-level web content, faculty stories, Admissions communications:
Molly O'Brien-Foelsch, director of University marketing and web content
For featured web content and news, campaign communications, Admissions communications:
Chris Wallace, associate director of University marketing and web content
For featured web content and news, student stories, Admissions communications:
Paula Myers, senior writer for admissions communications
For events and hometown news, University publications:
Kathryn Kopchik, community news editor
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