We focus on creating communications that serve the needs of prospective students and their families, developing content for the most visited University webpages and supporting the marketing of institutional activities.

In our admissions work, we collaborate with the Office of Admissions, consultants and faculty and staff members across the University to research audience interests and perceptions, pursue story leads and develop and disseminate effective recruitment communications across multiple media platforms.

In our work on website content or program marketing, we partner with the relevant department or program to develop fresh, compelling and accurate materials and content.

We are involved in:

  • Creating and managing top-level web content, including home page featured content
  • Writing feature news stories (sample 1; sample 2)
  • Developing admissions videos
  • Supporting the Admissions web area
  • Generating stories about faculty and student work
  • Producing admissions print publications, such as recruitment brochures, visitors materials and travel pieces
  • Advising and supporting academic and administrative departments in their Admissions marketing efforts
  • Providing University marketing and writing support for significant internal initiatives
  • Coordinating Bucknell's college guide presence
  • Editing and writing text for academic and administrative departmental webpages

Contact

For top-level web content, faculty stories, Admissions communications:

Molly O'Brien-Foelsch, director of University marketing and web content
mobrien@bucknell.edu
Office: 570.577.3624

For featured web content and news, campaign communications, Admissions communications:

Christina Masciere Wallace, associate director of University marketing and web content
christina.wallace@bucknell.edu
Office: 570.577.3603

For featured web content and news, student stories, Admissions communications:

Paula Myers, senior writer for admissions communications
paula.myers@bucknell.edu
Office: 570.577.3691

For events and hometown news, University publications:

Kathryn Kopchik, community news editor
kathryn.kopchik@bucknell.edu
Office: 570.577.3618

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