The Bucknell identity represents us visually at the most basic level. It's a signature, a stamp of quality and a symbol of pride for all of us to rally behind. By following a few simple guidelines, we can ensure that our identity remains unmistakably ours.
Our visual language — including type, photos, graphic elements and color — sets the tone for how people initially see Bucknell and how they recognize or remember us in the future. When these pieces work together well, they strengthen our overall brand and distinguish us from everyone else.