Our typefaces are listed below, along with alternative open-source fonts for web and desktop use.
If an alternative font won't work for your project, contact the Division of Communications at
firstname.lastname@example.org for access to the standard typefaces.
Trade Gothic Condensed
A clean, timeless typeface that can feel both modern and sophisticated. The condensed versions have an editorial feel to them and pair well with Roman serif typefaces.
For the Bucknell brand, this typeface should always be used in all-caps.
A very versatile serif typeface influenced by classic 18th-century transitional type, but with more modern characteristics. Great for subheads and headlines, and can be used sparingly for body copy.
A friendly, approachable and highly legible typeface that is particularly great for setting body copy.
The alternative fonts listed here are freely available on all computers.
Arial is the acceptable PC substitute for Trade Gothic
Georgia is the acceptable PC substitute for Utopia
Arial is the acceptable PC substitute for Freight Sans
Oswald is the acceptable open-source substitute for Trade Gothic
Libre Baskerville is the acceptable open-source substitute for Utopia
Open Sans is the acceptable open-source substitute for Freight Sans Pro