The Bucknell University wordmark should be used on most materials, especially those for external audiences. To maintain full legibility, never reproduce the wordmark at widths smaller than what is shown here — both in print or digitally. The minimum size allowed for use is 1 inch wide or 75 pixels.
Primary Brand Colors
To maintain maximum impact and legibility, clear space must be maintained around the word mark. This area is measured using the width of the capital B in the word mark, as shown. No other graphic elements, typography, rules or images should appear inside this clear space.
Don't skew or bend the wordmark in any way.
Don't use drop shadows or other visual effects.
Don't use any colors other than those specified in this document.
Don't rotate the wordmark.
Don't stretch the wordmark.
Don't separate the elements of the wordmark.
Don't add extra elements to the wordmark.
Don't outline the wordmark.
The University Seal
Our seal is primarily reserved for use on communications that represent the Office of the President and the Board of Trustees. It may be used occasionally for other purposes. For more information, contact the Division of Communications at firstname.lastname@example.org.