Annetta Grant is Assistant Professor of Markets, Innovation & Design at Bucknell University. Annetta completed her Ph.D. and M.Sc. at Queen's University in Canada, and she holds a B.B.A. from Université de Sherbrooke in Canada.

Annetta's research focuses on understanding consumption and the consumer experience from a cultural perspective. Specifically, Annetta's program of research focuses on understanding intense consumption experiences, with attention to the interplay between materiality and meanings. She uses a broad theoretical approach, drawing upon scholarship in sociology, human geography, and urban planning. In one project, Annetta's research examines how consumers transform their homes into their ideal place through home renovations. Another examines the strategies companies employ to engage consumers in co-creation experiences, where they design goods for sale by the company. In another project, Annetta examines how consumers experience flow in different consumption experiences.

Annetta is most passionate about her research because it allows her to discover new ways of seeing the world. Through teaching, her goal is to inspire and hone a similar curiosity and passion in students.

Educational Background

  • Ph.D., Queen's University, Canada
  • M.Sc., Queen's University, Canada
  • B.B.A., Université de Sherbrooke, Canada

Research Interests

  • Consumer culture theory
  • Intense consumption experiences
  • The co-constitutive relationship between place and consumption
  • Market intermediaries
  • Consumers' lived experiences

Selected Publications

Papers Under Review/Working Papers

"Home is Where the Tension Is: Examining the Cultural Complexity of Creating the Space of Home," working paper.

"Co-Creating Through Collaboration and Competition," working paper.

"Flowscaping: How Different Consumer Experiences Become the Same Psychological Effect," working paper.


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