Cathy Chen

Visiting Assistant Professor of Marketing

Educational Background

  • Ph.D., UCLA Anderson School of Management, CA
  • M.A., University of International Business and Economics, Beijing, China
  • B.A., Huazhong University of Science and Technology, Wuhan, China

Teaching Interests

  • Marketing Research
  • Consumer Behavior
  • Marketing Analytics
  • Principles of Marketing

Selected Publications

Chen, Cathy, Durairaj Maheswaran, Jie Wei, and Prashant Saxena. 2015. "Culture, Emotions, And Nation Equity." In Handbook Of Culture and Consumer Behavior, edited by Sharon Ng and Angela Y. Lee, 183-202. Oxford, UK: Oxford University Press.

Chen, Cathy, Pragya Mathur, and Durairaj Maheswaran. 2014. "The Effects Of Country-Related Affect on Product Evaluations" 41 (4). Journal of Consumer Research: 1033-46.

Maheswaran, Durairaj, Cathy Chen, and Junhong He. 2013. "Nation Equity: Integrating The Multiple Dimensions of Country of Origin Effects." In Review Of Marketing Research, edited by Naresh K. Malhotra, 10:153-89. Emerald Group Publishing Limited.


117 Taylor Hall