Cathy Chen

Visiting Assistant Professor of Marketing

About Cathy Chen


  • PhD, Marketing, UCLA, 2004.

Recent and Representative Publications

Chen, C., Mathur, P., Maheswaran, D., (2014) The Effects of Country-Related Affect on Product Evaluations. Journal of Consumer Research. 41(4), 1033-1046.

Chen, C., (2009) Who I am and how I think: The impact of self-construal on the roles of internal and external reference prices in price evaluations. Journal of Consumer Psychology. 19(3), 416-426.

Maheswaran, D., Chen, C., (2006) Nation Equity: Incidental Emotions in Country-of-Origin Effects. Journal of Consumer Research. 33(3), 370-376.

Recent Courses Taught

  • MIDE 315, Advanced Topics in MIDE.
  • MIDE 312, Digital Marketing.
  • MIDE 201, Marketing.
  • MIDE 215, Special Topics in MIDE.
  • MGMT 201, Marketing.
  • MIDE 304, Marketing Management.

Further Information

Contact Details


117 Taylor Hall
Lewisburg, PA17837
United States