Where did the WE DO theme of the campaign come from?

In seeking to identify a campaign theme, we conducted focus groups with students, faculty, alumni and parents and asked them, among other questions, how they would describe Bucknellians and what the Bucknell community valued. Time and again, every one of these groups talked about Bucknellians as a community that is action-oriented, that loves getting things done, that likes to turn ideas into action. The word "doers" came up repeatedly. The theme basically announced itself to us: We Do.

Is there a history to the theme?

The theme itself is new, but it evokes a lot of great aspects of Bucknell's history. Bucknell was founded in what was called "the wilds of Pennsylvania" more than 165 years ago, in a rural area that at the time was distant from any city and only accessible over dirt roads. The decision of our founders to create this University, and to raise the money necessary to get it started, took a great deal of gumption — of We Do attitude.

With this attitude, Bucknell enrolled international, women and African- American students before most other private universities. Out of this attitude grew the dramatic expansion of our enrollment and our campus to serve returning soldiers after World War II. This attitude turns our NCAA Division I programs into models of academic and competitive success, and has fostered an array of new academic programs to meet changing student needs and societal opportunities — from business and professional programs created early in the 20th century to the biomedical, environmental humanities and comparative humanities programs that have emerged recently. This We Do attitude is surely part of the reason that our alumni are known for their leadership, creativity, innovation and success.

The theme also matters to us because behind it is our belief that Bucknell changes lives. It changes the future. All of us today are part of making Bucknell the best version of itself. Who believes we can and will? You know the answer.


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