The MIDE major is designed to give students training for a certain way of creative thinking, and it prepares you for a wide variety of fields.

John Leasure '19
Photo by Emily Paine, Division of Communications

"I took Management 101 with Professor Jamie Hendry during my first year. It's a course where each class section becomes its own company, and a few of my classmates elected me to be our company CEO. That was an incredible experience and really got me thinking about what I wanted to do with my management degree. The markets, innovation & design (MIDE) major seemed like my calling. I like the themes involved, and I like that it is more than just a traditional marketing major. It feels like the sort of thing I could only find at Bucknell.

"At first, my interest in sustainable building design seemed unorthodox for the MIDE program. As I began my classes, however, it became clear that the MIDE major is designed to give students training for a certain way of creative thinking, and it prepares you for a wide variety of fields. It's been really cool to have that background. In many conversations for internships and job offers, MIDE students talk to people who are genuinely interested in our way of thinking, because it deviates from that of a typical candidate.

"Last semester, I took a sustainable design class that combined my interests in outdoor experiences and geology with principles I learned in MIDE 301. We did a case study on the Buffalo Valley Lutheran Village, which is a local retirement community. We worked on how to incorporate more sustainable design characteristics into their campus layout. It was really cool working with the residents of the community.

"I am also on the men's rowing team, which is actually another reason I came to Bucknell. My first year with the team I made the first varsity boat, which means I got to row against tougher competition really early in my college career. Last spring we took second in the national American Collegiate Rowing Association championship. We also traveled to London and competed in the Henley Royal Regatta, which is the most prestigious competition within the sport. It was an absolutely incredible experience."

John is from Darien, Conn.

Posted May 2018