June 11, 2013

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By Kathryn Kopchik

LEWISBURG, Pa. — The Bucknell University Small Business Development Center (SBDC) will host a Social Media summer series from June to August.

Social media consultant Daniel Gasteiger will lead the (bring your own) brown bag luncheons from 11 a.m. to 1 p.m. in the SBDC Business Education Center, located in the DeWitt Building at 416 Market St. in Lewisburg.

An independent consultant and freelance writer who has worked in manufacturing, nonprofit, government and service sectors, Gasteiger teaches social marketing strategies and search engine optimization (SEO) to help businesses benefit from the online economy.

The author or co-author of six books, he has written for popular computing magazines, corporate and user-supported newsletters, and a variety of websites. He has spoken about the importance of Internet marketing in today's business world at trade shows, corporate offices, economic development organizations and civic groups.

Gasteiger's social network knows him as Cityslipper. His blog is Your Small Kitchen Garden which draws thousands of visitors each month: visit www.smallkitchengarden.net. Follow him on Twitter (www.twitter.com/cityslipper), "Like" his Facebook page (http://www.facebook.com/pages/Small-Kitchen-Garden/71949896627), subscribe to his Youtube channel (www.youtube.com/cityslipper), and browse his boards in Pinterest (www.pinterest.com/cityslipper).

The cost to attend each event in the series is $20; registration is required as seating is limited. To register, visit http://www.bucknell.edu/sbdcevents, call the SBDC at 570-577-1249 or email SBDC@bucknell.edu. Veterans may attend at no charge.

Dates and topics include:

  • June 27: Blogging Basics, an examination of how blogging builds business, getting started step-by-step and how to draw attention to your blog;
  • July 11: Building Business with Power Blogging, a discussion of topics to engage your customers and strategies to keep it fresh, shortcuts to effective blogging, on-page SEO and performance metrics;
  • July 25: Wordpress with Pizzazz, with free blog designs and using plugins and widgets as well as basic HTML;
  • Aug. 22: Build Business with Twitter, a discussion of why Twitter matters as well as Twitter fundamentals including Tweet, Retweet, Message, Follow and hashtags;
  • Aug. 28: Build your Business with Facebook, an examination of why Facebook matters as well as Facebook fundamentals including profiles, news streams, status updates and comments, how to separate business from personal with pages and how to organize groups.

Bucknell's center was the first in the nation to be hosted by a College of Engineering and attendees at these innovation workshops will meet and work with representatives and student consultants from the center's specialty Engineering Development Services. To learn more and to register for an upcoming event, visit www.bucknell.edu/SBDCevents

For more information about the SBDC, or to schedule an appointment, call the center office at 570-577-1249 or toll free at 1-866-375-6010.To request SBDC consulting services or read more about the successes of recent clients, visit http://www.bucknell.edu/SBDC.xml

The Bucknell SBDC has been helping businesses start, grow, and prosper for more than 30 years in Juniata, Montour, Northumberland, Perry, Snyder and Union counties. The SBDC's one-on-one consulting emphasizes education to those interested in starting a new business or expanding their existing business. Consulting is confidential and provided at no charge. Typical business topics include how to start a business, financial analysis, hiring employees, bookkeeping, preparing a business plan, financial forecasting, and marketing strategies for growth. Whether just getting started investigating a business model, interested in purchasing an existing business, developing a business plan and needing some coaching, or seeking to reinvent, innovate, and grow an existing business, SBDC consultants can help businesses succeed.

Co-sponsors of the Bucknell SBDC business education programs include the Commonwealth of Pennsylvania; Brush Valley, Central Pennsylvania, Greater Susquehanna Valley, Middlecreek Valley and Perry County Chambers of Commerce; Danville Business Alliance; Watsontown Area Business Association; The Daily Item and Standard-Journal; and Inc. magazine.