The Bucknell University Small Business Development Center (SBDC) will host three events offering advice on using social media.
The first is the free webinar, "Marketing your small business online," scheduled for Wednesday, May 21, from 2 to 3 p.m. at the Greater Susquehanna Valley Chamber of Commerce building, located at 2859 N. Susquehanna Trail in Shamokin Dam.
Michael Johnston of Street Punk Productions in Selinsgrove will discuss how to use online advertising to increase customer engagement and how to work with an advertising agency to increase online presence. Johnston's company assists bands, film-makers, authors and others with digital marketing, social networking and community building.
The workshop, "Social media for your small business: Beyond the Basics," will be held Thursday, June 5, from 9 a.m. to 3 p.m. at the Service 1st Federal Credit Union at 1419 Montour Blvd. in Danville.
Daniel Gasteiger will explain the most important features and uses of Facebook, why Google+ is critical for internet marketing, how Twitter can evaluate a market and find news customers, how Pinterest appeals to a whole new segment of potential customer and what mobile technology can do to help you sell more.
The cost to attend the June 5 workshop is $50 per person; veterans may attend at no charge. Registration is required as seating is limited. To register online, visit www.bucknell.edu/sbdc and click on "EVENTS"; call the SBDC at 570-577-1249; or email SBDC@bucknell.edu.
The workshop, "Building your website with WordPress," will be held Tuesday, June 10, from 9 a.m. to 1 p.m. in the DeWitt Building, located at 416 Market St. in Lewisburg.
WordPress, a free and open source blogging tool and content management system, is the most popular blogging system in use at more than 60 million websites. Michael Johnston of Street Punk Productions will discuss how to establish your business's web presence, design a website for search engines and develop a content strategy.
Cost to attend the June 10 workshop is $35 per person; veterans may attend at no charge. Registration is required as seating is limited. To register online, visit www.bucknell.edu/sbdc and click on "EVENTS"; call the SBDC at 570-577-1249; or email SBDC@bucknell.edu.
About the SBDC
The Bucknell SBDC has been helping businesses start, grow, and prosper for more than 35 years in Union, Northumberland, Juniata, Montour, Perry and Snyder counties. The center provides education, information and consulting to entrepreneurs just investigating a market opportunity and developing a business plan, as well as to existing businesses seeking to innovate, grow, and sustain. In the past five years, businesses assisted by the Bucknell SBDC have grown their sales by almost $40 million and created more than 400 jobs.
To request assistance from the SBDC, click the "HELP" button at www.bucknell.edu/sbdc; call 570-577-1249; or email SBDC@bucknell.edu.