April 29, 2016, BY Christina Masciere Wallace

Bucky and students saying thank you.

Unlock the magic.

That was the Bucknell Board of Trustees' challenge to supporters on April 28 in the University's 2016 one-day giving event. By midnight, 4,415 Bucknellians stepped up, breaking participation records and making this challenge the most successful yet in bringing together alumni, parents, students, faculty, staff and friends.  

Their gifts indeed unlocked the magic that is a Bucknell education, releasing challenge funds and benefiting students in every part of the University — from academics to athletics, financial aid to residence life.  

Online and by phone, Bucknellians kept the momentum going throughout the day. The Student Calling Program team fired up the phone banks at 7 a.m., reaching out to Bucknellians overseas. Social media buzzed with photos, videos and updates about #bucknellmagic, thanks to a global network of Bucknell volunteers.  

When the dust settled, Bucknellians had given $1,451,780, and the challenge funds from the trustees brought the grand total to $1,776,780. (All numbers are preliminary. Final results will be calculated by July 15.)  

Two challenges — and two surprises  

There were two ways for donors to unlock the magic for students. First, the trustees offered $150,000 in funds to be shared by approved challenge designations according to percentage of gifts received.

Second, for every 1,000 supporters who made a gift, the trustees gave $25,000 to financial aid — up to $100,000.  

But a surprise challenge announced at 4 p.m. EST added a new twist: An anonymous trustee pledged an additional $50,000 toward financial aid if 3,000 donors made gifts by 8 p.m. That goal was met by 5:30 p.m.  

The momentum inspired a second trustee to offer another challenge at 8 p.m.: $25,000 for financial aid if the total number of donors exceeded 4,000. In WE DO spirit, Bucknellians passed that marker by 9:30 p.m., bringing in a total of $175,000 in challenge money for financial aid — the University's top priority.

"Once again the Bucknell community has responded, and in record fashion," said Scott Rosevear, vice president of development & alumni relations. "We so appreciate the Board of Trustees' support of the Giving Challenge, and for the dedication of our staff, student callers and volunteers. But at the end of the day, we want to thank all of our alumni, parents and friends who chose to make a philanthropic commitment to Bucknell."

The Magic of Your Support

WE DO News & Events

Malesardi Match Raises $12 Million for Financial Aid — and Counting

More than 50 donors have stepped up to support endowed scholarships through the matching-gift program established by Robert '45 and Doris Malesardi.

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2017 Bucknell Calendar Now Available

Make your gift before Dec. 31 to enjoy beautiful images of campus all year long. 

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Graham Building Opens

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New Malesardi Match to Expand Endowed Scholarships

The program will increase the impact of Bob '45 and Doris Malesardi's $20 million commitment to support financial aid.

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Bucknell Campaign Hits $400 Million, with $100 Million to Go

The success of WE DO has strengthened the University, and more opportunities lie ahead.

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Newly Named MacDonald Commons Honors Family's Ties to Bucknell

The gift from Randy and Kathy MacDonald P'02 reflects their support for beyond-the-classroom learning.

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At the Heart of Bucknell, a New Name for a Beloved Space

The Malesardi Family Quadrangle honors Bob '45 and Doris Malesardi's $20 million pledge to financial aid — the single-biggest commitment in Bucknell's history. 

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Bucknellians Top $1.7 Million in Trustee Giving Challenge

The one-day giving event broke participation records as it raised money to benefit students in every part of the University.

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Teagle Grant to Strengthen Management and Liberal Arts Connection

The $100,000 award will help students become creative problem-solvers in their careers.

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Bucknell Receives Largest Pledge in University History

The $20 million commitment by Bob and Doris Malesardi will be used solely for financial aid.

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