July 21, 2016, BY Christina Masciere Wallace

Bertrand Library clock tower
Photo by Charlie Guttendorf

In 2012, Bucknell publicly launched the most ambitious comprehensive campaign in University history, with the goal of raising a half-billion dollars. Now WE DO, The Campaign for Bucknell University, has reached a celebratory milestone: surpassing $400 million.

"This is a special moment for Bucknell, one only attainable through the passion and loyalty shared by so many Bucknellians around the world," President John Bravman said. "We are extremely grateful for the support of our alumni, parents and friends. Their generosity will quite literally change the lives of our students for generations to come."  

Though the WE DO Campaign seeks to reach its $500 million goal in summer 2017, students are already reaping its benefits. The campaign has received gifts and pledges from more than 42,800 donors, including 72 who have committed $1 million or more. New scholarships, professorships, programs and buildings have strengthened the University and infused the campus community with fresh energy. Among the highlights so far: 

Opportunities abound
With $100 million still to be raised, there are numerous opportunities to support a variety of initiatives, all of which will further enhance Bucknell's ability to attract talented students, faculty and staff, and offer a distinct and exceptional educational experience.

"This campaign will ensure that the University is positioned to provide an unmatched undergraduate education well beyond our lifetimes," said Steve Holmes '79, P'06, P'08, a University trustee and chairman of the WE DO Campaign. "Bucknellians are ambitious, they work together, and they get things done. I'm confident that we will succeed, and I invite everyone to join me in making a gift to benefit students and help us reach our goal."  

Several key areas offer donors an array of opportunities to help raise WE DO's final $100 million.

  • Endowed scholarships. The campaign's top donors, Bob '45 and Doris Malesardi, made a $20 million commitment to support endowed scholarships. Thanks to their pledge, new commitments of $100,000 or more to endowed scholarships are eligible for a match of $1 for every $2 donated.

  • The College of Management. In 2017, the School of Management will become the University's third college. New endowed faculty positions, endowed funding for signature programs and a new management building will help create a management college that capitalizes on Bucknell's strengths and offers distinctive educational opportunities. 

"This is an opportunity to have a profound impact on Bucknell," said Bravman. "As we strengthen our ability to educate students for a lifetime of critical thinking and leadership, we in turn strengthen their ability to make the world a better place."