Debra Zapotocky Rizzi '94 is a founding partner of Rizco Design, an award-winning, branding and design firm located in Manasquan, NJ. Featured in Graphic Design's USA's 2007 "People to Watch" Edition, Rizco Design specializes in branding, print, interactive and packaging services for a New York City client-base, including public relations and advertising agencies, Fortune 500 companies and small start-ups.
Rizco Design is recognized on national level for their eco-educational and sustainability efforts. In May 2007, Debra led the firm in the launch of Beleaf, a measurable sustainability program that ensures that a percentage of each client's job is environmentally friendly. In August 2008, Rizco Design became the first graphic design firm in the nation to be admitted into the EPA's Climate Leaders program, where Rizco has pledged to measure and reduce its corporate-wide greenhouse gas (GHG) emissions over a period of five years. Debra speaks on a pro-bono basis to educate designers and marketing managers about responsible design and production measures, which recently included Princeton University's "Better" Conference. She was named to NJ Biz's 2008 "Top 40 Under 40" Awards Program that honors men and women who have been making headlines in their field and who share a commitment to business growth, professional excellence and to the community.
Prior to Rizco Design, Debra was a manager of the creative department at Porter Novelli, a marketing-based public relations firm where she handled creative strategy, design and production for a variety of clients and contributed to the launch of Kellogg's Smart Start Cereal, Gillette Mach 3 Razor, and the Rolling Stones Bridges to Babylon Concert Tour.
Debra started her career as the assistant manager of special projects for corporate Lord & Taylor in New York.
Debra was Captain of the Swimming and Diving team and a member of Alpha Chi Omega Sorority.
In between being a mom and businesswoman, Debra acts as President of the Jersey Shore Public Relations and Advertising Association.
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